Why adding video to U.S. Bank’s co-browse feature is expected to quadruple usage in 2021
- U.S. Bank has added live video functionality to its co-browsing feature.
- New options include screen sharing with live video and virtual appointments.
U.S. Bank has launched a couple of new video banking features that it says enhance both “do-it-yourself” and “do-it-together” capabilities for its customers.
Back in 2016, the bank first introduced the ability for customers to co-browse or share their screen with branch bankers during online and mobile banking. Now, it has added live video functionality to the co-browse feature: customers can see bankers in real time while screen-sharing with them, which enhances the interaction and gives it a more personal touch.
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While video banking services are already being offered by a few banks such as Bank of America and Barclays, U.S. Bank claims its co-browse with video feature is a first among major banks in the country.
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