Future of Investing

Stash launches Stock-Back, a cash-back rewards program that bridges savings and investing

  • Stash's popular investing app will offer cash-back on spending in the form of stock.
  • Stock-Back will automatically build portfolios of the companies where customers spend money.
Stash launches Stock-Back, a cash-back rewards program that bridges savings and investing

Stash has unveiled its own flavor of cash back rewards program. Stock-Back automatically invests in the companies where Stash debit card holders spend money. So, if a Stash user shops at Amazon, she’ll accrue factional shares in AMZN. If he eats at McDonalds, he’ll automatically become an MCD shareholder.

“Our ability to give customers the opportunity to save and build portfolios that mirror their spending behavior and preferences is incredibly powerful,” said Stash co-founder and president, Ed Robinson.


View this post on Instagram


It’s not too good to be true—it’s Stock-Back™, earned when you shop. Learn more at link in bio!

A post shared by Stash (@stash_app) on

Stock-Back has been in a limited beta release for the past few months and Robinson told Tearsheet that Stash made over 100,000 allocations of stock rewards during this period.

Stock-Back rewards are tiered:

  • 5 percent stock-back at Netflix and Spotify
  • 2 percent at Starbucks and Dunkin’
  • 12.5 basis points for all other swipes or 25 bps if a customer has direct deposit turned on in her Stash account

“We’ve seen so much interest during the testing period for Stock-Back,” he said. “It creates so much community and social sharing. Our users are changing the way they spend, building portfolios, and telling other people about it. Those people are coming to us, asking if they can get access to Stock-Back, too.”

Stash gets into banking: Along with its reward program, Stash is officially launching banking services. Powered by Green Dot’s Banking as a Service Platform, Stash users will get access to a debit account with no overdraft or monthly maintenance fees, as well as ASAP Direct Deposit which enables customers to get paid up to two days early.

“In the U.S., people aren’t used to receiving any rewards from their debit cards,” Robinson said. “The most powerful thing to Stock-Back and using the Stash debit card is you get dividends, build a portfolio, and get access to growth just by living your life.”

Unifying financial services: By offering a bank account, Stash continues to blend the lines between banking and investing.  To help people save and invest more, the popular investment app recently added services like rounding up purchases to sweeping cash to an investment account. As Stash moves into banking, it mirrors the moves of challenger banks that are expanding their offerings into investing.

Robinson frequently cites the statistic that 80 percent of Americans live paycheck to paycheck. It’s these people that Stash is designed for.

“How do you break this trend? With technology, education, and removing fees,” he said. “A bank account and investment account should naturally sit next to each other. When you spend less one month, you should be moving money into your investment account. When you help the average American put a few bucks away every month, you start to beat the statistics.”

Also, kaching: Stash also announced a Series E investment of $65 million. The funding will be used to increase product growth and propel brand awareness.

Future of Investing, Podcasts

How Addepar built an ecosystem around the ultra high net worth investment community with CEO Eric Poirier

  • To best service the UHNW investor, Addepar aggregates portfolio data and provides portfolio analytics.
  • CEO Eric Poirier joins us on the podcast to discuss his firms product and growth strategies.
Zack Miller | August 05, 2019
Future of Investing, Podcasts

Anthemis’ Yann Ranchere: Why I’m very interested in ‘boring’ fintech startups

  • Yann Ranchere is a partner at venture capital firm, Anthemis.
  • He joins us on the podcast to talk about why he's so interested in investing around Gen Z.
Zack Miller | July 22, 2019
Future of Investing, Podcasts

Edison Partners’ Kelly Ford: ‘Growth stage companies are focused on several value drivers at once’

  • Edison Partners recently published a report on the characteristics of fast growing company.
  • Partner Kelly Ford joins us to discuss the findings of the VC's growth index.
Michael Deleon | July 01, 2019
Future of Investing, Podcasts

Say’s Byron Sorrells on using technology to give individual investors a voice

  • Say uses technology to help investors understand what they own and participate in ownership.
  • The company gave Tesla investors with just a few shares the ability to participate in a recent earnings call.
Zack Miller | May 16, 2019
Finance Everywhere, Future of Investing

The future of investing is Millennial: TradingView acquires TradeIt

  • Both TradingView and TradeIt serve large audiences of millennial active investors.
  • The combined entity is an example of the distributed financial networks of the future.
Zack Miller | April 02, 2019
More Articles