Member Exclusive, New banks

‘Our sweet spot is healthcare’: Laurel Road for Doctors takes niching down one step forward

  • The demand for personalized digital banking products is booming.
  • And with that, companies like Laurel Road and KeyBank may need to figure out a way to become niche ninjas.
close

Email a Friend

‘Our sweet spot is healthcare’: Laurel Road for Doctors takes niching down one step forward

The demand for digital personalized banking products is rising. And with that, we’re continuing to see digital banks that are niching down.

End of March, Laurel Road, a brand of KeyBank, released a new digital bank for doctors, called ‘Laurel Road for Doctors.” 

The new digital bank is an expansion of the companies’ previous services. Both Laurel Road and KeyBank have connections within the healthcare space. Before being acquired by KeyBank in 2019, Laurel Road functioned as an online lender for student loan refinancing and mortgages. Even then it had some products geared for dentists, doctors, and residents. KeyBank meanwhile offers varied medical profession loans.


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “‘Our sweet spot is healthcare’: Laurel Road for Doctors takes niching down one step forward”

New banks, Podcasts

Truist Ventures wants to bring ‘surprise and delight’ to financial services through its investments

  • In the wake of the merger of BB&T with SunTrust Bank, Truist was formed.
  • Truist Ventures is the 'tip of the speak' of the new FI's approach to innovation.
Zachary Miller | January 25, 2022
Member Exclusive, New banks

Banking Briefing — January 24, 2022

  • In this week's briefing, we've got Zopa converting to bankism, Current breaking the challenger bank mold, and banks shutting down branches.
  • The look and feel of banks is changing, but not always in the most predictable way.
Rivka Abramson | January 24, 2022
Member Exclusive, New banks

Banking Briefing — January 17, 2022

  • Overdraft fees have been under a lot of scrutiny recently, and more banks want to show they're above this revenue source.
  • But can banks really get away with getting rid of these unpopular fees while still staying afloat?
Rivka Abramson | January 17, 2022
New banks

What JPMorgan is doing with that $12 billion tech spend

  • JPMorgan significantly boosted its multi-billion dollar yearly tech budget.
  • But analysts weren't sold on the value of those investments, wanting more details on expected ROI.
Zachary Miller | January 17, 2022
Member Exclusive, New banks

Banking Briefing: Sinking public neobanks

  • The market hasn't been kind to newly-minted public neobanks.
  • Firms like Dave are experiencing a sinking share price as investors say 'meh' on their prospects and valuations.
Zachary Miller | January 10, 2022
More Articles