The demand for digital personalized banking products is rising. And with that, we’re continuing to see digital banks that are niching down.
The new digital bank is an expansion of the companies’ previous services. Both Laurel Road and KeyBank have connections within the healthcare space. Before being acquired by KeyBank in 2019, Laurel Road functioned as an online lender for student loan refinancing and mortgages. Even then it had some products geared for dentists, doctors, and residents. KeyBank meanwhile offers varied medical profession loans.
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