New banks

N26 finally launches in the U.S.

  • After months of anticipation, N26 launches into the US market.
  • The company chose to partner as opposed to waiting on its own banking license.
close

Email a Friend

N26 finally launches in the U.S.

After months of anticipation, challenger bank N26 launched in the U.S. today. The German startup with global ambitions will begin to service U.S. users with an offering similar to what its 3.5 million European customers access.

Slow rolling: The company will begin inviting people off a 100,000 person waiting list. New users will be prompted to download the N26 app and will receive a debit card in the mail a few days later.

Limited features, more later: N26 is launching with some basic functionality, like a full mobile experience, no fees, and a payday advance feature that allows users with direct deposit to access their wages quicker.

  • Over the next few months, N26 plans to introduce its premium Metal Cards for consumers and businesses in the U.S.
  • N26 envisions itself as a tech firm and uses its product design and experience to attract customers. “The key here is that we approach consumer facing and app development from a consumer tech angle, not like a traditional bank,” said N26’s Kopp during a Tearsheet webinar on challenger banks earlier this year. “It’s all about fast iterations, getting customer feedback on what we’re developing, and developing the product in small, incremental steps.

No banking license: The US audience has been anticipating an N26 launch for months. US CEO Nicolas Kopp gave Tearsheet readers insight into an impending launch in December of 2018.

  • For its US launch, N26 partnered with Axos Bank.
  • In addition to its own direct to consumer bank, Axos Bank also provides banking services to Nationwide and H&R Block.
  • “We looked at 30 players, we did some due diligence and we’re happy to partner with Axos Bank. The deals that you get in the U.S. for white-label banks are much more favorable than in Europe,” said N26 co-founder and CEO Valentin Stalf to TechCrunch. “It’s a setup for the longer term. It’s good for a couple million customers,” Stalf added.
  • N26, along with other European challenger banks, are using a global expansion playbook that requires getting licenses in new jurisdictions. That’s proving to be a slow, expensive, and arduous process.

Interesting timing: Berlin-based N26 launched in the US days after Deutsche Bank made massive cuts to its U.S. and global staff.

Correction: An earlier version of this article reported that N26 had applied for a banking license in the U.S. The bank has maintained that it planned on entering the U.S. market via a partner bank.

0 comments on “N26 finally launches in the U.S.”

New banks, Podcasts

A chat about challenger banking in the US with Revolut’s US CEO Ronald Oliveira

  • European challenger bank Revolut launched publicly in the US in March 2020.
  • US CEO Ron Oliveira joins us on the podcast to talk about the firm's ambitions and product strategy stateside.
Zoe Murphy | May 28, 2020
New banks

Survey: JPMorgan ranks last in servicing SMBs, PayPal most used

  • Big banks don't understand the needs of SMBs.
  • Small businesses are turning to alternative solutions to get the jobs they need done.
Michael Deleon | May 14, 2020
New banks

Looking to boost engagement during quarantine, Stash runs “Stock Parties”

  • The challenger bank is giving away fractional shares of stock during the COVID-19 crisis.
  • Using Twitter and a viral campaign, Stash has given away $100,000 of stock to 64,000 people.
Zoe Murphy | May 13, 2020
New banks

N26 adds $100 million, extending last round to $570 million

  • N26 has raised more money from existing investors.
  • The challenger bank plans to use it for product development and to strengthen its presence in its core markets.
Zoe Murphy | May 05, 2020
New banks, Podcasts

Building a challenger bank with lending at its heart with Upgrade’s Renaud Laplanche

  • Renaud Laplanche founded LendingClub.
  • Now, he's back with Upgrade, a challenger bank focused on credit.
Zachary Miller | April 20, 2020
More Articles