‘I have a visceral understanding of the underserved customer because I was one too’: The story behind Ahead Financials

• Ahead Financials was launched back in December to provide banking services to anyone who feels financially insecure or underbanked.
• Anu Shultes is the CEO of Ahead. Her inspiration for the challenger bank and her understanding of how to build it come from 25+ years in the banking industry, as well as her own experience as an immigrant in the US trying to make ends meet.