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How Stash harnesses financial data to develop products designed for everyone

  • Stash's chief product officer doesn't hail from the financial services industry.
  • Sudev Balakrishnan credits his background in consumer with the success the challenger bank has in attracting new customers.
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How Stash harnesses financial data to develop products designed for everyone

At our recent DataDay Conference, Sudev Balakrishnan, chief product officer at Stash, delivered a talk on product development that should be required reading/listening/watching for anyone in the field.

For more on Stash, see Tearsheet’s $1 billion in $28 increments: Stash hits major milestone and Looking to boost engagement during quarantine, Stash runs “Stock Parties”

On Stash and learning from consumer

Sudev Balakrishnan
Sudev Balakrishnan
Source: LinkedIn

Stash’s roots are in investing but it’s added products and features so that today, it looks very much like a bank. It has more than 4 million users. Sudev didn’t grow up through the ranks at financial services companies and that works for him and Stash.

“I used to run product for GrubHub, the food delivery company,” he said.

“I always tell people that I know very little about finance and that’s the reason why I joined Stash, because I always saw Stash as a company that is not a financial company. It’s a company on a mission to make financial services habits. And that’s something that’s very prevalent in the consumer services industry.”


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