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Starbucks has the second most used mobile payment app for POS transactions
- eMarketer reported that the Starbucks app accounts for more payments than Google Pay and Samsung Pay.
- Apple Pay dominates with 43.9 million users.
Starbucks has shown that they are as much a financial services company as a coffee company. Through a strong API network and leveraging interaction data they have increased their market share through personalization.
Starbucks, through its intelligent API network has proven that it is not just about coffee. They are a financial services enterprise that is building its own eco-system of users.