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Starbucks has the second most used mobile payment app for POS transactions
- eMarketer reported that the Starbucks app accounts for more payments than Google Pay and Samsung Pay.
- Apple Pay dominates with 43.9 million users.
Americans really love their coffee. About 62% of Americans drink coffee everyday while Starbucks is arguably America’s favorite coffee chain. It’s not all that surprising then that 31.2 million people use the Starbucks mobile payments app to purchase their coffees, frappuccinos and Pumpkin Spice Lattes.
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Starbucks has shown that they are as much a financial services company as a coffee company. Through a strong API network and leveraging interaction data they have increased their market share through personalization.
Starbucks, through its intelligent API network has proven that it is not just about coffee. They are a financial services enterprise that is building its own eco-system of users.