Research: Bank of America ranks atop the financial services industry in search marketing
- Search marketing drives new and repeat business for banks.
- A recent survey benchmarks with FIs are doing the best job at SEM.
For the most part, the financial services industry has taken to the web and is engaging in customer acquisition using modern techniques. Search marketing.
Search marketing is different than advertising on social media. On social media, a financial services brand can target by interests and demographic attributes. Search marketing is actually further down the funnel. When someone types a search term into Google, there is already an intention to find something. Getting search right can reap powerful results.
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