Modern Marketing

‘Your Details Matter’: Union Bank’s introduces a new visual identity, advertising campaign, and client experience

  • Union Bank is positioning itself to be its clients financial partners throughout their lives.
  • Its new messaging complements a redesigned website with more ways to connect with bank experts.
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‘Your Details Matter’: Union Bank’s introduces a new visual identity, advertising campaign, and client experience

Union Bank is launching a new integrated marketing campaign with the tagline “Your Details Matter”, focusing on the bank’s ability to help clients reach their unique financial goals.

Navigating a financial life comes with challenges and opportunities and Union Bank's new marketing campaign showcases a few of these stories. “Your Details Matter” targets customers at all stages of life, with stories of just starting out to running a business to managing wealth. Union Bank's messaging is that it is positioned by its customers' sides as they chart their own financial journey.

“Our company’s reputation with clients as stable, reliable and trusted gives us a great foundation to build on and extend our reach,” said Pierre P. Habis, head of consumer banking for Union Bank. “Our mission to deliver exceptional service to clients and help them realize their financial goals is central to everything we do. As our clients’ expectations continue to evolve, this campaign highlights that Union Bank is transforming to provide easier, more personal and more helpful resources.”

Imagery from the "Your Details Matter" campaign

The campaign launches today in San Diego, California and will run through Spring 2020. The advertising campaign includes TV and radio commercials, billboards, social media and digital ads.

Alongside the campaign, Union Bank is unveiling a brand new website that incorporates more ways for customers to connect with experts at the bank. Beginning this month, Union Bank will introduce the new visual identity across the company, beginning with marketing collateral and client communications at its branches in San Diego. The bank plans to communicate these changes with clients via email and online.

“Our new campaign emphasizes the importance of empowering our clients’ success and understanding the details that make each one of them special,” said Maha Madain, head of marketing for Union Bank.

Union Bank is a division of MUFG Union Bank. Its owner Mitsubishi UFJ Financial Group is the fifth largest financial group in the world with total assets over $2.7 trillion. PurePoint Financial, another MUFG brand in the US, has also been ramping up a refreshed marketing message, starting with targeting stressed out Americans using Olympic gold medalist success stories.

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