Modern Marketing

‘Two brands with shared social purpose’: Acorns partners with CNBC for content and distribution

  • Acorns uses content to inform and educate its customers.
  • CNBC will create and distribute content on personal finance and financial literacy.
‘Two brands with shared social purpose’: Acorns partners with CNBC for content and distribution

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Modern Marketing, Podcasts

Equifax’s Mykolas Rambus: ‘There are still a lot of problems in data wrangling’

  • Data driven marketing is still a distant goal for most financial services organization.
  • But they're closer than ever, according to the head of Equifax's data driven marketing group.
Michael Deleon | April 09, 2019
Modern Marketing, New banks, Podcasts

MoneyLion’s Bill Davaris on partnering with NASCAR, addressing the gender pay gap

  • The MoneyLion CMO riffs on a recent marketing campaign.
  • Pave the Wage ran in honor of International Women's Day, trying to make a dent in the pay gap.
Zack Miller | March 28, 2019
Modern Marketing, Payments, Podcasts

Zelle’s Melissa Lowry: ‘Beyond awareness, we’re trying to show how we make everyday better’

  • Bank p2p payment app Zelle is trying to show people how it can be used more broadly.
  • VP of marketing and branding, Melissa Lowry shares what's behind the creative campaign.
Zack Miller | March 21, 2019
Modern Marketing

Customers recognize the value in reviews but it’s not clear whether they use them to shop for financial products

  • Ally Bank found that people don't use reviews when buying financial products.
  • Its new marketing campaign attempts to draw customers out of complacency.
Zack Miller | March 08, 2019
Modern Marketing, Podcasts

The evolution of financial marketing as seen through the Financial Communications Society Portfolio Awards

  • The 25th anniversary FCS Portfolio awards are coming up.
  • Marketing and communications has evolved a lot over that time.
Zack Miller | February 28, 2019
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