Modern Marketing

‘Two brands with shared social purpose’: Acorns partners with CNBC for content and distribution

  • Acorns uses content to inform and educate its customers.
  • CNBC will create and distribute content on personal finance and financial literacy.
close

Email a Friend

‘Two brands with shared social purpose’: Acorns partners with CNBC for content and distribution

Content is still a powerful tool in acquiring new customers. Microinvesting app Acorns has partnered with CNBC, where the financial news firm will create financial literacy and personal finance content.

Acorns uses publishing as a cornerstone marketing strategy. It has positioned its online zine, Grow, as an important resource for its existing and target customers. Acorns has 4.5 million accounts.

“We aim to put the tools of wealth making in everyone’s hands and this includes helping all Americans grow their money knowledge,” said Noah Kerner, CEO at Acorns.

Educational content is core to Acorn’s publishing strategy. Acorns has expanded its content marketing strategy to target new prospects in addition to educating its existing userbase, in an effort to create confident and successful investors.

As part of the content and distribution partnership, CNBC will also produce features for a cross-company financial wellness initiative “Invest in You: Ready. Set. Grow.” that will air on CNBC, NBC Universal, and Comcast.

“We are excited to bring together two brands with this shared social purpose to drive value to our viewers, users and customers,” said Mark Hoffman, chairman of CNBC.

Financial media firms continue to grow their studio business, creating branded content for their clients. Financial brands turn to these studios to create and distribute content on their behalf. The Wall Street Journal’s Custom Studios has produced content for Morgan Stanley, John Hancock, and Schwab. The FT’s content studio has evolved into a full-service agency.  CNBC’s own studio, Catalyst, has built out content for UBS and Zurich.

CNBC will hire a dedicated team to create and manage this content.

0 comments on “‘Two brands with shared social purpose’: Acorns partners with CNBC for content and distribution”

Modern Marketing

‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey

  • With so many challenger banks popping up, digital banking solutions are struggling to stand out.
  • How challenger banks package their cards could be key to staying memorable and top of wallet.
Rivka Abramson | February 23, 2021
Modern Marketing

‘Personal agency and digital transformation are here to stay’: 4 top marketers sound off on trends and strategies

  • Tearsheet interviewed marketing and UX experts to gauge their insight on industry trends.
  • We look at digital transformation, virtual collaborations in user experience teams, B2B marketing strategies and PPP lending.
Tearsheet Editors | February 15, 2021
Modern Marketing

‘We were already banking a lot of essential workers’: Current’s new advertising campaign focuses on getting paid early

  • Challenger bank Current recently launched two TV commercials focusing on user experience.
  • The challenger bank doubled its customer base in 2020 and reached around 2 million active users by the end of the year.
Rimal Farrukh | February 10, 2021
Modern Marketing

Behind Q2’s decision to put its name on Austin’s new soccer stadium

  • Q2 bought the naming rights to the new soccer stadium in Austin.
  • It’s a move to cement the firm as a player in the local market and a place to convene with its banking partners and fintechs.
Rivka Abramson | February 10, 2021
Member Exclusive, Modern Marketing

‘We were ordering food just to be able to talk to delivery people’: How young companies are reaching users during the pandemic

  • Young financial companies have had to be extra creative in how to reach potential users.
  • From ordering food to optimizing SEO, here are some of their methods.
Rivka Abramson | February 08, 2021
More Articles