Modern Marketing

The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

  • Companies like Robinhood are breaking rules with gamification in retail and cryptocurrency trade.
  • Gamification is worsening the problem for those struggling with crypto-addiction and compulsive day trading.
Rabab Ahsan | May 17, 2022
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The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

 

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1 comments on “The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn”

  • 4 years ago
    OpinionMaker ,

    Frictionless immersive experiences can enhance an experience and help educate an emerging demographic. That said, it must be paired with a well thought out strategy that takes into account the greater well being of what is trying to be accomplished.

    Acorns is a great example of doing both, creating a great experience while building long term wealth for its customers in a simple, fun way.

Outlier OpinionsMakers

“Frictionless immersive experiences can enhance an experience and help educate an emerging demographic. That said, it must be paired with a well thought out strategy that takes into account the greater well being of what is trying to be accomplished.”

,

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