Modern Marketing

Artificial Intelligence, Member Exclusive, The Customer Effect

How to build a chatbot: Lessons from Bank of America, Klarna, and Lili

June 04, 2024
Banking, Lending, The Customer Effect

Unpacking the consumer impact of the Capital One and Discover deal

May 14, 2024
Podcasts, The Customer Effect

‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf

April 01, 2024
Modern Marketing

Planning to innovate in 2024? Here’s what you should be thinking about

March 20, 2024
Getting customers to act, Modern Marketing

It’s time to un-bland your financial brand: Why 2024 is the year to escape the sea of sameness

March 13, 2024
The Customer Effect

US consumer optimism (finally) moves the dial on spending habits but high earners are an outlier to this shift

March 07, 2024
Blockchain and Crypto, Modern Marketing

Super Bowl 2024: The crypto marketing trend that faded as quickly as it emerged

February 22, 2024
Getting customers to act

Are personalized offers really working?

January 25, 2024
The Customer Effect

The great Gen Z + financial services podcast recap

January 17, 2024
Member Exclusive, The Customer Effect

What financial goals are Americans prioritizing as they kick off 2024?

January 03, 2024