Modern Marketing

The Customer Effect

How Kasheesh’s Sam Miller analyzes shifts in consumer credit behavior and payment strategies

August 30, 2024
Keys to growth, Modern Marketing, Partner, Podcasts

How FIs can ride the AI wave and build for a fragile customer with Suzy’s CEO Matt Britton

August 27, 2024
Banking, Financial Education, Getting customers to act

Money matters to the heart: A case study on how to tie customer care with brand engagement

September 03, 2024
Getting customers to act, Modern Marketing

Ears are the gateway to a consumer’s heart: 5 brands that are hitting all the right notes in sonic branding

July 23, 2024
Modern Marketing, Payments

From safe blue to citrus green: How Wise rebranded to an identity that is exciting and good for its bottom line

February 04, 2025
Creating win-win partnerships, The Customer Effect

Behind the US Bank, Greenlight partnership

June 25, 2024
Modern Marketing

Branding 101: How to anchor a brand in sound using AI and talent feat. Mastercard

July 02, 2024
BNPL, Getting customers to act, Modern Marketing

Branding 101: How Klarna translates its branding principles into product and UX design

June 11, 2024
Artificial Intelligence, Member Exclusive, The Customer Effect

How to build a chatbot: Lessons from Bank of America, Klarna, and Lili

June 04, 2024
Banking, Lending, The Customer Effect

Unpacking the consumer impact of the Capital One and Discover deal

May 14, 2024