Modern Marketing

Modern Marketing, Payments

From safe blue to citrus green: How Wise rebranded to an identity that is exciting and good for its bottom line

February 04, 2025
Creating win-win partnerships, The Customer Effect

Behind the US Bank, Greenlight partnership

June 25, 2024
Modern Marketing

Branding 101: How to anchor a brand in sound using AI and talent feat. Mastercard

July 02, 2024
BNPL, Getting customers to act, Modern Marketing

Branding 101: How Klarna translates its branding principles into product and UX design

June 11, 2024
Artificial Intelligence, Member Exclusive, The Customer Effect

How to build a chatbot: Lessons from Bank of America, Klarna, and Lili

June 04, 2024
Banking, Lending, The Customer Effect

Unpacking the consumer impact of the Capital One and Discover deal

May 14, 2024
Podcasts, The Customer Effect

‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf

April 01, 2024
Modern Marketing

Planning to innovate in 2024? Here’s what you should be thinking about

March 20, 2024
Getting customers to act, Modern Marketing

It’s time to un-bland your financial brand: Why 2024 is the year to escape the sea of sameness

March 13, 2024
The Customer Effect

US consumer optimism (finally) moves the dial on spending habits but high earners are an outlier to this shift

March 07, 2024