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Modern Marketing
Getting customers to act
,
Modern Marketing
Ears are the gateway to a consumer’s heart: 5 brands that are hitting all the right notes in sonic branding
July 23, 2024
Modern Marketing
,
Payments
From safe blue to citrus green: How Wise rebranded to an identity that is exciting and good for its bottom line
February 04, 2025
Creating win-win partnerships
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The Customer Effect
Behind the US Bank, Greenlight partnership
June 25, 2024
Modern Marketing
Branding 101: How to anchor a brand in sound using AI and talent feat. Mastercard
July 02, 2024
BNPL
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Getting customers to act
,
Modern Marketing
Branding 101: How Klarna translates its branding principles into product and UX design
June 11, 2024
Artificial Intelligence
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Member Exclusive
,
The Customer Effect
How to build a chatbot: Lessons from Bank of America, Klarna, and Lili
June 04, 2024
Banking
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Lending
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The Customer Effect
Unpacking the consumer impact of the Capital One and Discover deal
May 14, 2024
Podcasts
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The Customer Effect
‘Having a relationship with that next generation is good for banks’ immediate bottom lines’: Greenlight’s Matt Wolf
April 01, 2024
Modern Marketing
Planning to innovate in 2024? Here’s what you should be thinking about
March 20, 2024
Getting customers to act
,
Modern Marketing
It’s time to un-bland your financial brand: Why 2024 is the year to escape the sea of sameness
March 13, 2024
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