Modern Marketing

The Customer Effect

Americans carry more debt and turn to mobile banking in the face of the pandemic

April 06, 2020
Modern Marketing

‘Leading with purpose’: Behind Truist’s Super Bowl advertising campaign

February 05, 2020
Modern Marketing

5 techniques fintech and banking apps use to engage and retain users

January 30, 2020
Member Exclusive, Modern Marketing

January 2020 Outlier Briefing: WMA’s Scott Mills on what’s working in fintech and financial services PR

January 23, 2020
Modern Marketing

Truist launches new visual identity and logo

January 15, 2020
Modern Marketing

Policygenius goes back to the future in 2020 with its new subway ad campaign

January 02, 2020
The Customer Effect

DriveWealth’s John Shammas: ‘We’re accessing the uninvested population around the world’

December 20, 2019
Modern Marketing

Ally employs Augmented Reality in its new Monopoly marketing campaign

October 21, 2019
The Customer Effect

Is fintech user growth slowing down? 4 charts that look at growth in mobile payments and robo-advisors

September 17, 2019
Modern Marketing, Podcasts

Positioned alongside its customers’ financial journeys, Citizens Bank pivots its brand to ‘Made Ready’

September 16, 2019