Member Exclusive, Modern Marketing

Marketing Briefing: The ‘Crypto’ Bowl is around the corner

  • Crypto companies have been flocking to the Super Bowl as a way to gain exposure and create trust with consumers. Binance has taken a different route.
  • And in other news, Sara f'n McLachlan has an important message for you about abandoned carts.
close

Email a Friend

Marketing Briefing: The ‘Crypto’ Bowl is around the corner

Crypto exchanges are putting millions into securing Super Bowl ad spots – Binance took a different approach

This year, NBC sold all its Superbowl commercial time, charging up to $7 million for 30-seconds commercial time – that’s a 27% increase compared to what it charged last year for a time slot like that. 45% of the advertisers in this year’s Super Bowl are new companies, including a fair share of crypto names.

FTX, CoinGecko, and Crypto.com are all crypto exchanges estimated to have poured millions into making sure their brand gets some screen time during the Super Bowl, arguably the largest advertising event of the year.

FTX and Crypto.com are especially in the news of late, for purchasing large arena naming rights and partnering with some major pro athletes, including LeBron James and Tom Brady. 

 


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “Marketing Briefing: The ‘Crypto’ Bowl is around the corner”

Member Exclusive, Modern Marketing

Marketing Briefing: The case of product-first and the SEO burst

  • In this week’s briefing, we cover what’s new in marketing for banks – big, small, and digital alike.
  • Plus, we’re digging into SEO in the fintech world through some interesting numbers.
Rivka Abramson | May 23, 2022
Modern Marketing

The double edged sword of good UX: How Robinhood’s gamification of investing backfired during the market downturn

  • Companies like Robinhood are breaking rules with gamification in retail and cryptocurrency trade.
  • Gamification is worsening the problem for those struggling with crypto-addiction and compulsive day trading.
Rabab Ahsan | May 17, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 9: How Oxygen’s new debit loyalty program Elements is winning rebels and change makers

  • Oxygen’s SVP, head of business development and strategic partnerships Ryan Conway, and creative director Sani Gad join us on the Acquire Podcast.
  • ‘You name it, they tried it’ – including a hit summer tune with Megan Thee Stallion.
Rebecca Alma Cohen | May 17, 2022
Acquire Podcast, Modern Marketing, Podcasts

The Acquire Podcast Ep. 8: Billboards, donuts, and QR codes: Flexbase is building awareness

  • Flexbase’s CEO Zaid Rahman and head of growth Joey Randazzo join us on the Acquire Podcast.
  • From blanketing one city at a time, putting up billboards off highways, and shipping mysterious donut boxes – their awareness campaign is doing new things.
Rebecca Alma Cohen | May 10, 2022
Member Exclusive, Modern Marketing

Marketing briefing: How do you market to a business/consumer hybrid?

  • The gig economy is heating up. Meanwhile, corporate spend management tools continue to grow in popularity.
  • All this to say, the line between consumer and business is blurring. How does a brand express that blur?
Rivka Abramson | May 05, 2022
More Articles