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Marketing Briefing: The ‘Crypto’ Bowl is around the corner

  • Crypto companies have been flocking to the Super Bowl as a way to gain exposure and create trust with consumers. Binance has taken a different route.
  • And in other news, Sara f'n McLachlan has an important message for you about abandoned carts.
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Marketing Briefing: The ‘Crypto’ Bowl is around the corner

Crypto exchanges are putting millions into securing Super Bowl ad spots – Binance took a different approach

This year, NBC sold all its Superbowl commercial time, charging up to $7 million for 30-seconds commercial time – that’s a 27% increase compared to what it charged last year for a time slot like that. 45% of the advertisers in this year’s Super Bowl are new companies, including a fair share of crypto names.

FTX, CoinGecko, and Crypto.com are all crypto exchanges estimated to have poured millions into making sure their brand gets some screen time during the Super Bowl, arguably the largest advertising event of the year.

FTX and Crypto.com are especially in the news of late, for purchasing large arena naming rights and partnering with some major pro athletes, including LeBron James and Tom Brady. 

 


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