Member Exclusive, Modern Marketing

Marketing Briefing: On the rise of fintok

  • Gen Zers continue to turn to TikTok for financial advice and guidance.
  • For financial service providers, old and new, that may mean double-clicking that 'sign up' button.
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Marketing Briefing: On the rise of fintok

34% of Zoomer consumers get financial advice from TikTok, 33% get it from YouTube, and only 24% turn to financial advisors, according to research by marketing solutions provider Vericast.

In short, the role these platforms are playing in Gen Zers’ quest to obtain financial advice is pretty undeniable.

That means financial service providers may need to put more emphasis on their social media efforts in order to keep themselves relevant in the eyes of the young adult generation.

Especially TikTok, it seems.

 


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