34% of Zoomer consumers get financial advice from TikTok, 33% get it from YouTube, and only 24% turn to financial advisors, according to research by marketing solutions provider Vericast.
In short, the role these platforms are playing in Gen Zers’ quest to obtain financial advice is pretty undeniable.
That means financial service providers may need to put more emphasis on their social media efforts in order to keep themselves relevant in the eyes of the young adult generation.
Especially TikTok, it seems.
This content is available exclusively to Tearsheet Outlier members.
Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account