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Marketing Briefing: How a fintech focused on creators goes about creating a standout image

  • Fintechs continue to explore new ways of showing they're part of their consumers' lives.
  • Meanwhile, with the Advertising Standards Authority taking notice, UK crypto firms need to start heeding guidelines.
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Marketing Briefing: How a fintech focused on creators goes about creating a standout image

Lumanu is a fintech app focused on Gen Z creators — like influencers, photographers, and designers. The app offers tools like payments, projects organization, and expense tracking.

The trick to establishing Lumanu’s brand identity has been about matching the company’s tone with the creative inclination of its core user base. “We needed to create a brand identity that spoke to the power of imagination, originality and personal expression,” said Annie Wang, CMO of Lumanu.

In a lot of ways, Lumanu has taken a different approach than many of its competitors. At first, said Wang, the company toyed with going for the classic minimalist fintech look. At the end though, it opted for a more vibrant color palette.

One example is the company’s use of lime green. “Our signature lime green is inspired by the green screen, and the idea that it functions as a blank canvas for creative expression,” said Wang

 


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