Marketing Briefing: Deloitte’s recent insights for bank marketers
- When money is tight, it can be tough to relinquish funds into marketing – but boy, is it important.
- In other news, our Gen Z Readiness Guide is out – and yes, you’ll definitely want to be adding it to your reading list.
As banks struggle amidst the current economic downturn, the justification to keep up with marketing costs is harder to make.
But as more consumers demand personalization and a seamless experience from their financial providers, putting special emphasis on marketing may very well be the golden ticket to keeping consumers faithful to ye olde incumbents.
In a recent report by Deloitte, researchers dive into the growing importance of marketing for banks.
Below are some key takeaways outlined in the study:
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