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‘Less than 50 years ago, women could be turned down for a credit card based solely on their gender’: Behind the launch of The Card by Seneca Women

  • The card will reward shoppers for making purchases at women-owned businesses.
  • The move could especially appeal to Gen Z consumers, who place extra weight on companies’ ESG initiatives.
Rivka Abramson | March 23, 2021
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‘Less than 50 years ago, women could be turned down for a credit card based solely on their gender’: Behind the launch of The Card by Seneca Women

Earlier this month, Seneca Women, a global media and leadership company focused on advancing women, announced the upcoming release of The Card by Seneca Women this Spring.

This credit card will be the first card to award shoppers for shopping at women-owned businesses and is powered by Deserve and Mastercard. Deserve provides credit as a service to financial service and consumer brands like Sallie Mae.

seneca women card

Card holders will receive 3% cash back for shopping at women-owned businesses included in the Seneca Women Marketplace — a collection of companies that have gotten the Seneca Women stamp of approval for being owned by women. By the time this card is released, Seneca Women expects one million companies in the marketplace.

 

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