Modern Marketing

Inside SoFi’s ‘VIP’ customer retention approach

  • SoFi is banking on 'money can't buy' experiences to hook customers and attract new ones
  • Marketing efforts need to be backed up by a product that continues to evolve to meet customer expectations
Inside SoFi’s ‘VIP’ customer retention approach

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Modern Marketing

Ally employs Augmented Reality in its new Monopoly marketing campaign

  • Americans say they aren't confident about their financial literacy.
  • Ally is turning to a tech-enabled version of the board game to bring money concepts to life.
Zoe Murphy | October 21, 2019
Modern Marketing, Podcasts

Positioned alongside its customers’ financial journeys, Citizens Bank pivots its brand to ‘Made Ready’

  • Citizens went public almost five years ago and continues to evolve.
  • The bank is launching a brand pivot called Made Ready with artist Questlove.
Zack Miller | September 16, 2019
Member Exclusive, Modern Marketing

Research: SMBs are increasing their banking relationships because they’re not satisfied with any of them

  • Small and medium businesses aren't getting serviced like they would like.
  • So, they're searching for greener pastures and trying new banks.
Michael Deleon | September 10, 2019
Modern Marketing

‘Your Details Matter’: Union Bank’s introduces a new visual identity, advertising campaign, and client experience

  • Union Bank is positioning itself to be its clients financial partners throughout their lives.
  • Its new messaging complements a redesigned website with more ways to connect with bank experts.
Zachary Miller | September 09, 2019
Member Exclusive, Modern Marketing

Research: Financial marketers are preparing for 2020 — what are they investing in?

  • Digital marketers are prepping their spend for 2020 now.
  • New data show in which channels they intend to spend those marketing dollars.
Zoe Murphy | September 05, 2019
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