Modern Marketing

Inside SoFi’s ‘VIP’ customer retention approach

  • SoFi is banking on 'money can't buy' experiences to hook customers and attract new ones
  • Marketing efforts need to be backed up by a product that continues to evolve to meet customer expectations
Inside SoFi’s ‘VIP’ customer retention approach

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Modern Marketing

Behind the bold new iShares rebrand

  • Leading ETF brand iShares has introduced a new image, colors, and font.
  • It's all part of being seen as more accessible to clients and more closely share BlackRock's image and messaging.
Zoe Murphy | May 15, 2019
Modern Marketing, Podcasts

PartnerCentric’s Stephanie Harris on how affiliate marketing is evolving in financial services

  • Stephanie Harris runs a performance marketing agency.
  • She works with card issuers and banks to get new registrations and signups.
Tearsheet Editors | May 14, 2019
Modern Marketing, Podcasts

Salesforce’s Rohit Mahna: The financial industry needs to get comfortable being uncomfortable

  • Salesforce does a lot of work around bank customer journeys.
  • The head of the firm's financial service practice explains the changes in the space.
Zack Miller | April 29, 2019
Modern Marketing, Podcasts

Equifax’s Mykolas Rambus: ‘There are still a lot of problems in data wrangling’

  • Data driven marketing is still a distant goal for most financial services organization.
  • But they're closer than ever, according to the head of Equifax's data driven marketing group.
Michael Deleon | April 09, 2019
Modern Marketing, New banks, Podcasts

MoneyLion’s Bill Davaris on partnering with NASCAR, addressing the gender pay gap

  • The MoneyLion CMO riffs on a recent marketing campaign.
  • Pave the Wage ran in honor of International Women's Day, trying to make a dent in the pay gap.
Zack Miller | March 28, 2019
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