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In Balance the Banknotes campaign, N26 uses AR to put famous women on cash

  • Challenger bank N26 launched its Balance the Banknotes augmented reality effect to call out the gender bias in banking and financial services.
  • Only 12 percent of women are represented on banknotes around the world.
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In Balance the Banknotes campaign, N26 uses AR to put famous women on cash

In celebration of International Women’s Day, German challenger bank N26 unveiled its Balance the Banknotes augmented reality effect for mobile devices on Facebook and Instagram that showcases inspirational women on dollars and euros. 

The effect is meant to spotlight the gender imbalance in the banking and financial services industry. Women make up more than 50 percent of the workforce in the financial services sector yet under 22 percent are accounted for in leadership roles. 

This imbalance extends to the visual representation of women on banknotes around the world which currently stands at a meager 12 percent. Last month US Senators pushed to prioritize the redesign of the $20 bill with a portrait of leading abolitionist Harriet Tubman after the Trump administration halted the effort earlier.  

“Though women make up half of the population, only 12 percent of bills featuring a person are women, globally, and that includes Queen Elizabeth, who appears on every piece of currency in the Commonwealth,” said Stephanie Balint, N26’s interim general manager in the U.S. 


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