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‘I don’t need you to add a rainbow to your social media’: Daylight’s #CallMeByMyName campaign targets the American Bankers Association

  • The #CallMeByMyName campaign champions for the inclusion of trans and non-binary consumers within financial services.
  • The campaign seeks major financial institutions to redress outdated and exclusionary services and codes of conduct.
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‘I don’t need you to add a rainbow to your social media’: Daylight’s #CallMeByMyName campaign targets the American Bankers Association

LGBTQ digital bank Daylight just announced a campaign calling upon the American Bankers Association to change industry practices that mistreat and alienate transgender and non-binary consumers. 

In partnership with LGBTQ rights non-profit All Out and the National Center for Transgender Equality, the #CallMeByMyName campaign asks for ABA member financial institutions to redirect a portion of their Pride marketing budgets toward acknowledging and evaluating how their services currently exclude trans and non-binary customers.

“Our community has become cynical of large financial institutions with considerable resources remembering us once a year during Pride month,” said Daylight’s co-founder Billie Simmons. “We’re calling upon financial institutions to think differently in 2021. I don’t need you to add a rainbow to your social media or bombard me with ads, I need you to #CallMeByMyName.”


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