‘I don’t need you to add a rainbow to your social media’: Daylight’s #CallMeByMyName campaign targets the American Bankers Association
- The #CallMeByMyName campaign champions for the inclusion of trans and non-binary consumers within financial services.
- The campaign seeks major financial institutions to redress outdated and exclusionary services and codes of conduct.
In partnership with LGBTQ rights non-profit All Out and the National Center for Transgender Equality, the #CallMeByMyName campaign asks for ABA member financial institutions to redirect a portion of their Pride marketing budgets toward acknowledging and evaluating how their services currently exclude trans and non-binary customers.
“Our community has become cynical of large financial institutions with considerable resources remembering us once a year during Pride month,” said Daylight’s co-founder Billie Simmons. “We’re calling upon financial institutions to think differently in 2021. I don’t need you to add a rainbow to your social media or bombard me with ads, I need you to #CallMeByMyName.”
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