Faith and finance are mixing in consumer banking and advice
- From financial advice to digital banking, religion is seeping into financial services in different ways.
- As religion is just one input in a decision, marketing could be a unique challenge in the future.
Financial services continue to niche down with products and services designed to serve tightly-defined demographics and affiliated groups. From challenger banks serving Black America to financial services targeting the LGBTQ community, people increasingly want to work with firms that understand them. With that, we’re starting to see a bigger emphasis on faith-based financial solutions.
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We’re seeing this in the Christian community, for example. Cass Bank, Providence Bank, ECCU Bank, and Devon Bank all serve Christians. Kingdom Advisors, an organization that provides training and supporting community to Christian financial professionals , has over 2200 financial advisors.
Intrepid Eagle Finance is a South Carolina-based financial advice firm that tailors its services for Christian families.
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