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Modern Marketing

How banks are promoting Zelle

How banks position Zelle within their individual mobile banking experiences is just as important for promoting it as TV ads
Most banks and credit unions partnering with Zelle probably won’t even be able to afford that kind of marketing and will still need to do their part to promote it -- because success for Zelle ensures success for the bank brand

Tanaya Macheel | March 08, 2018

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Modern Marketing

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