Green Finance, Member Exclusive, Modern Marketing

Green Finance Briefing: Marketing sustainability efforts is a tricky game for banks

  • The image banks sell to the end customer on the subject of climate change will come under close scrutiny from consumers and regulators, given their current reputation.
  • Elsewhere, we look at which climate tech sectors attracted the most capital in H1 2022, and who took the lion's share in the US.
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Green Finance Briefing: Marketing sustainability efforts is a tricky game for banks

Ahead of last year’s COP26 climate summit, HSBC put up some posters to advertise the bank’s sustainability initiatives. Turns out this was a case of greenwashing, as the UK’s regulatory agencies intervened and requested the bank to not advertise itself as environmentally responsible.

The bank was sanctioned by the UK’s Advertising Standards Authority (ASA), which said that HSBC had breached a code relating to direct and promotional marketing. 

Profile

Robinhood is an online stock brokerage that offers its customers commission free trading and investing. Robinhood users can invest and trade in stocks, exchange traded funds, options, and cryptocurrency. Customers can invest in over 5,000 stocks with Robinhood, including most U.S. equities and ETFs listed on U.S. exchanges.

Robinhood Financial, LLC and Robinhood Crypto, LLC are wholly-owned subsidiaries of Robinhood Markets, Inc. All cryptocurrency holdings are held in Robinhood Crypto as opposed to Robinhood Financial.

The company was founded in 2013 by Stanford roommates Baiju Bhatt and Vladimir Tenev. It has its headquarters in Menlo Park California and offices in the U.S and the UK.

Account Types

Robinhood’s products are accessible through its three different accounts: Robinhood Instant, Robinhood Gold and Robinhood Cash.

Robinhood Instant

Robinhood Instant is the default Robinhood account which is a margin account that has access to extended hours trading and instant deposits. Robinhood Instant account users do not have to wait for funds to process while selling stocks or depositing up to $1000.

Robinhood Gold

Robinhood Gold comprises a range of investing tools and premium products such as greater instant deposits starting at $5000 to a max of $50k, research from Morningstar on 1700 stocks, Level II Market Data from Nasdaq and more access to trading on margin. It has greater buying power and larger instant deposits as compared to the Robinhood Instant account.


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