Member Exclusive, Modern Marketing

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

  • A new campaign for Marcus by Goldman Sachs features actress Rosamund Pike, as the brand’s character 'M'.
  • The advertising targets the mass market with a message that Marcus is a viable primary account.
close

Email a Friend

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

Marcus by Goldman Sachs has launched its new creative “You Can Money” campaign featuring Golden Globe and Emmy Award winning actress Rosamund Pike. Pike was chosen to embody the brand’s message that Marcus helps consumers’ money work smart. She serves as the brand’s character “M,” which originally appeared in 2020.

With increased competition in the space, banks are switching emphasis from opening accounts to becoming their customers’ primary accounts. The Marcus campaign showcases how the Goldman Sachs brand can be a customer’s primary financial institution by comparing it to incumbents with humor. While traditional FIs can offer free pens and coffee, Marcus offers high yield savings accounts.

The campaign focuses on several Marcus products including Marcus Personal Loans and Marcus’ high-yield Online Savings Account. “The new ‘You Can Money’ brand campaign showcases how Marcus by Goldman Sachs can soon be consumers’ primary digital banking platform and aims to connect directly with consumers to illustrate Marcus’ breadth of offerings,” a spokesperson for the firm told Tearsheet.


This content is available exclusively to Tearsheet Outlier members.

Tearsheet Outlier information and signup Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — only $49/mo. Already an Outlier member? Sign in to your account

0 comments on “Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account”

Modern Marketing

Through their ‘Tap to Ride’ campaign, Visa and Chase give another incentive to start using contactless

  • More people are returning to the office, which means more commuting
  • Visa and Chase have been using this as an opportunity to launch their ‘Tap to Ride’ campaign
Rivka Abramson | September 27, 2021
Member Exclusive, Modern Marketing

Ally highlights bootstrapped Olympic athletes gunning for gold in a new campaign

  • Ally launched a national campaign called The Unsponsored featuring athletes with little to no financial backing.
  • Ally also donated $250,000 to three athletes to help them along their journeys to being the best in their sport.
Shehzil Zahid | August 12, 2021
Member Exclusive, Modern Marketing

‘Cool Hats’: A look inside Visa’s new campaign to refresh its brand

  • Visa is mostly known as a credit card company.
  • With its ‘Meet Visa’ marketing campaign, the company hopes to change that.
Rivka Abramson | August 05, 2021
Member Exclusive, Modern Marketing

‘Quick, tangible, teachable moments’: Financial literacy could be the ticket to Gen Z appeal

  • Consumers are putting more importance than ever before on financial literacy, especially Gen Z.
  • As Gen Z takes up more space in the adult population, financial literacy could be a way to get early access to a loyal user base.
Rivka Abramson | July 16, 2021
Member Exclusive, Modern Marketing

Brex’s new campaign shows a company that wants to go deeper into SMB finances

  • The campaign advertises Brex’s all-in-one finance solution that consolidates four services into one dashboard.
  • The campaign targets SMBs with a ‘less is more’ message so owners can worry less about finances and do more to grow their businesses.
Shehzil Zahid | July 06, 2021
More Articles