Modern Marketing

Chase is streaming concerts on its Facebook page

  • Chase Bank will be streaming portions of a live concert on Facebook as a means to draw customers into other bank services
  • Chase is jumping on a trend towards live video marketing, but is treading cautiously with financial advisory content
close

Email a Friend

Chase is streaming concerts on its Facebook page

This weekend, you may be able to watch an Eric Clapton concert on Facebook, thanks to Chase Bank.

The bank plans to stream the concert, which it is sponsoring in Los Angeles, on its page, which has 3.7 million likes and 3.9 million followers.

The bank said it’s a way to engage its customers beyond just millennials. By offering fun and engaging live content, the company hopes it can direct traffic back to its products and services.

“You could say it’s a millennials play, but honestly at this point in time, everyone’s on social [media], so it’s a mass consumer play,” said Jess Purdy, the bank’s head of social media.

Chase has been working with video as a marketing tool for some time, featuring interviews with prominent personalities with media partners; for example, the bank recently did an interview with Serena Williams in conjunction with Uninterrupted. It’s also posting social videos of events unrelated to banking, such as New York Fashion Week last week, which gained over 9,000 views.

Chase is still in an experimental phase with live video, a medium Purdy said has potential, but harder to manage given technical requirements and the need for live moderation of comments. If live video events generate enough interest, the bank is interested in growing its livestreamed event offerings, including on-site interviews.

Finance companies are increasingly looking to live video as a marketing tool ,a means to connect with customers in an authentic, personal way. Many brands, including T. Rowe Price and Charles Schwab have taken an active role in pushing live financial advisory content. While Chase is interested in this, it’s treading carefully for now. “It’s perhaps something we’re looking into but trying to figure out a compliant way to go about it.”

Photo credit: Wikimedia Commons / Majvdl

0 comments on “Chase is streaming concerts on its Facebook page”

Modern Marketing

Through their ‘Tap to Ride’ campaign, Visa and Chase give another incentive to start using contactless

  • More people are returning to the office, which means more commuting
  • Visa and Chase have been using this as an opportunity to launch their ‘Tap to Ride’ campaign
Rivka Abramson | September 27, 2021
Member Exclusive, Modern Marketing

Ally highlights bootstrapped Olympic athletes gunning for gold in a new campaign

  • Ally launched a national campaign called The Unsponsored featuring athletes with little to no financial backing.
  • Ally also donated $250,000 to three athletes to help them along their journeys to being the best in their sport.
Shehzil Zahid | August 12, 2021
Member Exclusive, Modern Marketing

‘Cool Hats’: A look inside Visa’s new campaign to refresh its brand

  • Visa is mostly known as a credit card company.
  • With its ‘Meet Visa’ marketing campaign, the company hopes to change that.
Rivka Abramson | August 05, 2021
Member Exclusive, Modern Marketing

‘Quick, tangible, teachable moments’: Financial literacy could be the ticket to Gen Z appeal

  • Consumers are putting more importance than ever before on financial literacy, especially Gen Z.
  • As Gen Z takes up more space in the adult population, financial literacy could be a way to get early access to a loyal user base.
Rivka Abramson | July 16, 2021
Member Exclusive, Modern Marketing

Marcus by Goldman Sachs’ “You Can Money” campaign positions the bank as Main Street’s primary account

  • A new campaign for Marcus by Goldman Sachs features actress Rosamund Pike, as the brand’s character 'M'.
  • The advertising targets the mass market with a message that Marcus is a viable primary account.
Zachary Miller | July 15, 2021
More Articles