Modern Marketing

Chase is streaming concerts on its Facebook page

  • Chase Bank will be streaming portions of a live concert on Facebook as a means to draw customers into other bank services
  • Chase is jumping on a trend towards live video marketing, but is treading cautiously with financial advisory content
close

Email a Friend

Chase is streaming concerts on its Facebook page

This weekend, you may be able to watch an Eric Clapton concert on Facebook, thanks to Chase Bank.

The bank plans to stream the concert, which it is sponsoring in Los Angeles, on its page, which has 3.7 million likes and 3.9 million followers.

The bank said it’s a way to engage its customers beyond just millennials. By offering fun and engaging live content, the company hopes it can direct traffic back to its products and services.

“You could say it’s a millennials play, but honestly at this point in time, everyone’s on social [media], so it’s a mass consumer play,” said Jess Purdy, the bank’s head of social media.

Chase has been working with video as a marketing tool for some time, featuring interviews with prominent personalities with media partners; for example, the bank recently did an interview with Serena Williams in conjunction with Uninterrupted. It’s also posting social videos of events unrelated to banking, such as New York Fashion Week last week, which gained over 9,000 views.

Chase is still in an experimental phase with live video, a medium Purdy said has potential, but harder to manage given technical requirements and the need for live moderation of comments. If live video events generate enough interest, the bank is interested in growing its livestreamed event offerings, including on-site interviews.

Finance companies are increasingly looking to live video as a marketing tool ,a means to connect with customers in an authentic, personal way. Many brands, including T. Rowe Price and Charles Schwab have taken an active role in pushing live financial advisory content. While Chase is interested in this, it’s treading carefully for now. “It’s perhaps something we’re looking into but trying to figure out a compliant way to go about it.”

Photo credit: Wikimedia Commons / Majvdl

0 comments on “Chase is streaming concerts on its Facebook page”

Modern Marketing

How Current is building a Gen Z brand through influencer marketing

  • Challenger bank Current uses an influencer marketing strategy.
  • VP of Marketing Adam Hadi joined Tearsheet's Acquire Conference last week to talk about influencer marketing and Gen Z brands.
Zachary Miller | February 26, 2021
Modern Marketing

‘The transformation of banks into lifestyle brands is the transformation of the card into a lifestyle product’: Challenger banks turn to custom packaging as next step in customer journey

  • With so many challenger banks popping up, digital banking solutions are struggling to stand out.
  • How challenger banks package their cards could be key to staying memorable and top of wallet.
Rivka Abramson | February 23, 2021
Modern Marketing

‘Personal agency and digital transformation are here to stay’: 4 top marketers sound off on trends and strategies

  • Tearsheet interviewed marketing and UX experts to gauge their insight on industry trends.
  • We look at digital transformation, virtual collaborations in user experience teams, B2B marketing strategies and PPP lending.
Tearsheet Editors | February 15, 2021
Modern Marketing

‘We were already banking a lot of essential workers’: Current’s new advertising campaign focuses on getting paid early

  • Challenger bank Current recently launched two TV commercials focusing on user experience.
  • The challenger bank doubled its customer base in 2020 and reached around 2 million active users by the end of the year.
Rimal Farrukh | February 10, 2021
Modern Marketing

Behind Q2’s decision to put its name on Austin’s new soccer stadium

  • Q2 bought the naming rights to the new soccer stadium in Austin.
  • It’s a move to cement the firm as a player in the local market and a place to convene with its banking partners and fintechs.
Rivka Abramson | February 10, 2021
More Articles