Member Exclusive, Modern Marketing

Behind Q2’s decision to put its name on Austin’s new soccer stadium

  • Q2 bought the naming rights to the new soccer stadium in Austin.
  • It’s a move to cement the firm as a player in the local market and a place to convene with its banking partners and fintechs.
Rivka Abramson | February 10, 2021
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Behind Q2’s decision to put its name on Austin’s new soccer stadium

 

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Designing new products, Member Exclusive, The Customer Effect

Gen Z’s new financial playbook: Not just digital, but guided

  • The old financial services formula of early capture, single-product selling, and assumed lifetime loyalty is beginning to crack.
  • This shift is giving rise to a new form of financial trust among Gen Z, combining digital ease with real-world guidance.
Sara Khairi | December 04, 2025
Designing new products, Modern Marketing

The tri-fold strategy: How Intuit Credit Karma is turning UX, marketing, and product into Gen Z’s financial on-ramp

  • Gen Z wants smooth tech and financial tools that feel like guidance, not grind. Their expectations are forcing platforms to reimagine every layer of the experience -- and Credit Karma is already on it.
  • The company is reengineering its product experience – from UX to AI-driven personalization to cultural marketing – to meet this generation where their financial story begins.
Sara Khairi | October 16, 2025
CMO Corner, Modern Marketing

CMO Corner: “People always say that between speed, quality, and price, you can’t have all three, you can only pick two. My goal is to break that idea,” ft. Public’s Zach Dioneda

  • While other investing platforms use gamification, Public is taking a different approach.
  • Zach Dioneda, Public's VP of Marketing, discusses how they're using podcasts, brand content, and celebrity partnerships to build trust and promote educated investing.
Rabab Ahsan | October 07, 2025
Getting customers to act, Modern Marketing

CMO Corner: Acorns’ Kasia Leyden on how the firm is driving consumer action through warmth and education

  • Welcome to our new special edition series "CMO Corner". In the spotlight today is Kasia Leyden, CMO at Acorns.
  • Leyden explains Acorns' unique communication strategy, its success in capturing customer attention amid market saturation, and how educational content strengthens customer relationships.
Rabab Ahsan | September 16, 2025
CMO Corner, Modern Marketing

CMO Corner: How Greenlight’s Sushil Sharma balances, partnership, engagement, and reach in the path to profitability

  • Welcome to our new special edition series "CMO Corner". In the spotlight today is Sushil Sharma, who serves as both Chief Marketing Officer and Chief Product Officer at Greenlight.
  • This article explores Greenlight's strategies for marketing to multiple generations within families, their approach to balancing B2C and B2B2C growth models, and how they're adapting engagement tactics for shorter attention spans while building meaningful partnerships that drive business outcomes.
Rabab Ahsan | September 09, 2025
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