Modern Marketing

Ally employs Augmented Reality in its new Monopoly marketing campaign

  • Americans say they aren't confident about their financial literacy.
  • Ally is turning to a tech-enabled version of the board game to bring money concepts to life.
Ally employs Augmented Reality in its new Monopoly marketing campaign

Ally + Monopoly, an augmented reality boardgame, promotes financial literacy and offers chances to win a total of $1 million in prizes.

What’s happening: The digital bank with over $180 billion in assets has launched a new marketing campaign that uses Augmented Reality to turn six American cities into live Monopoly boards.


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