Ally employs Augmented Reality in its new Monopoly marketing campaign
- Americans say they aren't confident about their financial literacy.
- Ally is turning to a tech-enabled version of the board game to bring money concepts to life.
Ally + Monopoly, an augmented reality boardgame, promotes financial literacy and offers chances to win a total of $1 million in prizes.
What’s happening: The digital bank with over $180 billion in assets has launched a new marketing campaign that uses Augmented Reality to turn six American cities into live Monopoly boards.
This content is available exclusively to Tearsheet Outlier members.
Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — $59/mo
Sign in to your account