$360 billion in spending power — Are you Gen Z ready?
- As consumers, Gen Zers are proving themselves to be quite different from previous generations – and that doesn’t just have to do with being digital-first.
- Short for 'style and ease', Steez marks our dive into truly understanding the unique demands and preferences of this emerging generation of adults, including in-depth research into consumer behavior and conversations with leading experts in the field.
Today, the oldest Gen Zer on the planet is twenty-six years old.
Slowly but surely, more Gen Zers are entering adulthood, and subsequently, the workforce.
Here’s why this matters:
As consumers, Gen Zers are proving themselves to be quite different from previous generations – and that doesn’t just have to do with being digital-first.
As it is now, most financial institutions haven’t fully caught on to what it means to serve the Gen Z consumer. But with these newly minted adults continuing to flock into the workforce, time is literally money, and if FIs can’t get their act together, they’ll miss out on the next generation of adults, and maybe even their future relevance as institutions.
Enter Steez:
Steez is a collaborative project we’re launching with our friends at Publicis Sapient.
Short for 'style and ease', Steez marks our dive into truly understanding the unique needs, demands, and preferences of this emerging generation of adults, including in-depth research into consumer behavior and conversations with some of the leading experts in the field.
Available for download now, Steez is your opportunity to get a leg up in the competition and understand just what it is Gen Zers are all about.
Ready to learn more? Click here to download the full guide.