CMO Corner: How Greenlight’s Sushil Sharma balances, partnership, engagement, and reach in the path to profitability
- Welcome to our new special edition series "CMO Corner". In the spotlight today is Sushil Sharma, who serves as both Chief Marketing Officer and Chief Product Officer at Greenlight.
- This article explores Greenlight's strategies for marketing to multiple generations within families, their approach to balancing B2C and B2B2C growth models, and how they're adapting engagement tactics for shorter attention spans while building meaningful partnerships that drive business outcomes.
Greenlight has one of the strongest synergies between marketing and product in the industry: The firm is a long-running sponsor of the popular podcast Million Bazillion which uses a story-telling format to answer kids’ financial queries. And in 2023, it launched Level Up, an interactive, curriculum-based financial literacy game that stood out from all other gamified experiences in the industry at the time.
One reason for the strong bond between product and marketing is Sushil Sharma, who is both CMO and CPO at the fintech. This dual leadership structure eliminates the traditional silos and competing priorities that often plague organizations, allowing Sharma to orchestrate campaigns that have product needs baked in.
Get an insight into the strategies on the CMO’s table in my conversation with Sharma to learn how the fintech consistently speaks to multiple audiences without losing context. And learn the executive is optimizing engagement and partnership strategies to tie exposure back to business growth.
Communicating with multiple audience personas
Greenlight caters primarily to families with children, who want to use child-friendly financial products and services like debit cards, as well as educational materials that help children learn how to manage their finances early.
