Banking

One app to rule them all? New survey finds banking apps are more than just a home for transactions

  • Until recently, it seemed that consumers were more than happy with unbundled financial products, creating their own versions of a “personal finance tech stack”.
  • But that trend is changing as customers turn to their banks for personal finance management. But this rebundling has its pros and cons when it comes to the consumer.
close

Email a Friend

One app to rule them all? New survey finds banking apps are more than just a home for transactions

Until recently, it seemed that consumers were more than happy with unbundled financial products, creating their own versions of a “personal finance tech stack”.

But that trend may be reversing as consumers turn back to their banks with growing expectations for their digital banking app to be a one-stop shop solution. Customers now expect to use their banking app to keep an eye on their credit score, pay for their loans and bills, as well as to transact with their friends and family.

Credit score: 69% of customers are interested in improving their credit scores and for those whose banks offer credit monitoring services, roughly one-third rely on their bank to check on their credit score.

So what are the other two-thirds doing and why are they not using their banks to check their credit score?

_____________________________________________________________________subscription wall for TS Pro

0 comments on “One app to rule them all? New survey finds banking apps are more than just a home for transactions”

AI Innovation, Artificial Intelligence, Banking, Innovation

Citizens’ CIO on the ethos that led the bank into the cloud and beyond

  • Citizens CIO Michael Ruttledge explains how the bank modernized by moving entirely to the cloud.
  • Ruttledge discusses cloud migration, AI deployment strategy, and building an innovation-driven organizational ethos.
Rabab Ahsan | February 24, 2026
Banking, Banking as a service

Affirm’s move to become a bank signals a reconfiguration for the BaaS industry and beyond

  • Affirm and major fintechs are applying for bank charters to eliminate sponsor dependencies and improve economics.
  • The shift from fintech-bank partnerships to direct competition calls into question legacy institutions' longtime market dominance.
Rabab Ahsan | February 17, 2026
Banking, Embedded Finance, Member Exclusive

The ‘discovery’ problem in embedded finance – and how OMB Bank found the right fintech partner

  • Despite rapid innovation and growth in embedded finance, one area remains largely unchanged: how banks and fintechs initially connect.
  • Treasury Prime identifies discovery – not diligence – as the real bottleneck in embedded finance, with AI now positioned to overcome it.
Sara Khairi | February 12, 2026
Banking, Banking as a service

Pathward’s Anthony Sharett on why sponsor banking’s future is about evolution, not revolution

  • After 20 years in sponsor banking, Pathward president Anthony Sharett argues that successful bank-fintech partnerships require the right people, multi-threaded opportunities, and true co-creation.
  • While over 100 banks now call themselves sponsor banks, Suro believes the next frontier lies in AI, embedded finance, and educating all stakeholders about what's possible.
Zack Miller | February 11, 2026
Banking, SMB Finance

Inside Bank of America’s plan to own the small business relationship

  • Bank of America is building tools that address tariffs, cashflow gaps, and employee retention simultaneously.
  • The bank is betting integration beats specialization as digital competitors chase individual pain points.
Rabab Ahsan | January 27, 2026
More Articles