Artificial Intelligence, Banking

As Gen AI picks up pace in the financial industry, banks are still finding their place in the equation

  • Banks find themselves in a challenging position as they aim to strike a balance between unlocking the potential of AI amid growing concerns about data privacy, bias, and the proliferation of disinformation.
  • Still in its formative stages, Gen AI is evolving, propelled by the initial steps of formulating federal standards that underscore the importance of AI safety, reliability, and risk and development considerations.
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As Gen AI picks up pace in the financial industry, banks are still finding their place in the equation

Generative AI (Gen AI) sparked excitement in the financial sector throughout 2023, and the trend is expected to continue in 2024 with the emergence of new use cases. However, impediments stand in the path of banks that are still navigating their role in this evolving landscape. 

While many FIs have integrated advanced AI solutions into their stacks to automate operations, the technology is still untapped at a deeper, internal level by many. This cautious approach stems from concerns about risks to data privacy and fears around the erosion of consumer trust. Ticking the checkboxes of ethical standards and regulatory compliance adds another layer of complexity to this intricate equation. 

A new report by Mastercard shows that banks are adopting a selective approach to walk this tightrope by rolling out advanced chatbots backed by OpenAI’s technology instead of constructing private Gen AI-backed bots from the ground up. This enables banks to leverage the strengths of these closed-source solutions while maintaining a safe distance. 


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