Only 7% of SMB owners see their banks as trusted advisors, exposing a gap between transactional services and the strategic support they need.
Grasshopper’s Danielle Kane says the SMB-bank relationship needs to shift from more tools to proactive guidance that helps businesses navigate complexity and scale.
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For small business owners, banks still have a long way to go: just 7% view their bank as a true strategic partner, according to Grasshopper Bank’s recent survey.
A major problem, says Grasshopper's Danielle Kane, is that many banks still see small-business banking as a product category rather than an operating environment with distinct needs.
