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Artificial Intelligence

HSBC is using AI to personalize its rewards program

HSBC is using AI to predict how customers might redeem their credit card points so it can market its rewards offerings more actively and effectively
Competition among rewards card issuers has heated up in the past two years and HSBC is looking to create more meaningful interactions in what historically has been difficult to navigate

Tanaya Macheel | March 20, 2018

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Artificial Intelligence

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