Artificial Intelligence

HSBC is using AI to personalize its rewards program

  • HSBC is using AI to predict how customers might redeem their credit card points so it can market its rewards offerings more actively and effectively
  • Competition among rewards card issuers has heated up in the past two years and HSBC is looking to create more meaningful interactions in what historically has been difficult to navigate
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HSBC is using AI to personalize its rewards program

 


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