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Artificial Intelligence

HSBC is using AI to personalize its rewards program

HSBC is using AI to predict how customers might redeem their credit card points so it can market its rewards offerings more actively and effectively
Competition among rewards card issuers has heated up in the past two years and HSBC is looking to create more meaningful interactions in what historically has been difficult to navigate

Tanaya Macheel | March 20, 2018

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Artificial Intelligence

The AI race in banking has clear frontrunners accelerating innovation at twice the speed of competitors.
Evident co-CEO Alexandra Mousavizadeh unpacks this divide and shares strategies for closing the gap.

Zack Miller | April 23, 2025

Artificial Intelligence

In an era where companies are quickly embracing AI, Grasshopper Bank is integrating it thoughtfully, emphasizing accuracy over speed.
With a particular emphasis on generative AI, Grasshopper is applying AI in areas where it can add tangible value without replacing human judgment. We break down how.

Sara Khairi | April 17, 2025

Artificial Intelligence, Payments

In this deep dive, we explore the role of Amex’s newly formed Frontier Research Team — where it sits within the organization and how it helps surface emerging AI use cases.
We also look at the team’s learning culture, and the tools and resources that empower its data scientists to stay sharp, inquisitive, and continuously evolving.

Sara Khairi | April 10, 2025

Artificial Intelligence, Innovation, Lending, Modern Marketing

Today's micro case studies focus on two CUs: First, how Commonwealth Credit Union is using Gen AI to improve lending intelligence. And secondly, how Duke University Federal Credit Union is using the tech for enhanced marketing content creation.
Both case studies show us how limited resources and budgets are driving small CUs towards Gen AI adoption.

Rabab Ahsan | April 08, 2025

Artificial Intelligence

Fintech leaders share visions for AI-driven innovation and digital transformation in 2025.
Their insights reveal how technology is reshaping financial services while addressing privacy and regulatory challenges.

Aaron Singer | April 04, 2025