Challenger banks continue to turn to big name celebrities, but micro influencers might work better

Banking, Financial Education, Getting customers to act

Money matters to the heart: A case study on how to tie customer care with brand engagement

• Ally Bank is dialing into psychology to connect deeper with customers. Its Money Roots campaign encourages customers to explore the narratives they tell each other about money through free workshops.
• It's an example of a campaign that brings customers into contact with the bank without feeling there are strings attached. We dive into how the campaign is built and what strategies it uses to rise above the noise.

The Customer Effect

How Kasheesh’s Sam Miller analyzes shifts in consumer credit behavior and payment strategies

• This article explores how Kasheesh is addressing the changing dynamics of consumer credit behavior and payment strategies in the financial services industry.
• CEO Sam Miller provides insights into emerging trends like the rise of Buy Now, Pay Later (BNPL) and AI-driven credit utilization tools, highlighting their impact on both consumers and traditional financial institutions.

Keys to growth, Modern Marketing, Partner, Podcasts

How FIs can ride the AI wave and build for a fragile customer with Suzy’s CEO Matt Britton

• The US financial industry is due for a reckoning according to Suzy's CEO Matt Britton. Effects of the pandemic, AI, and change in consumers' relationship with their FIs are about to show.
• In this episode, Britton zooms out and highlights the changes the industry can expect as a whole: How AI will reorder sectors like wealth management, and how BNPL and social media are impacting the consumers' relationship with their FIs.

Getting customers to act, Modern Marketing

Ears are the gateway to a consumer’s heart: 5 brands that are hitting all the right notes in sonic branding

• Some of the biggest brands in the industry like Amex and PayPal are using sound to connect with their audiences.
• We explore the different directions brands have taken with their sonic identities and how they add more fuel to their sonic brand launches by working on adjacent marketing strategies that give the launch more shelf life.

Modern Marketing

Branding 101: How to anchor a brand in sound using AI and talent feat. Mastercard

• Mastercard is pushing the envelope by delving into the realms of sonic branding, to impact and connect more closely to their customers.
• No one does this better than Mastercard, which has not only launched its own sonic logo, but put considerable weight behind its sonic branding venture by launching an album and building a an AI-powered studio that helps its employees create renditions of its sonic logo for different contexts.