Member Exclusive, Modern Marketing

‘This educational approach is the right one’: Zelle’s Pay it Safe campaign tackles a tough discussion around scams

  • Zelle’s Payback ad campaign focuses on teaching consumers about scammers and fraud attempts with P2P payments.
  • Zelle’s vp of marketing and brand strategy, Melissa Lowry spoke at Tearsheet’s Acquire Conference about consumer education on safe P2P payments.
Rimal Farrukh | March 05, 2021
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‘This educational approach is the right one’: Zelle’s Pay it Safe campaign tackles a tough discussion around scams

 

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