Gen Z wants smooth tech and financial tools that feel like guidance, not grind. Their expectations are forcing platforms to reimagine every layer of the experience -- and Credit Karma is already on it.
The company is reengineering its product experience – from UX to AI-driven personalization to cultural marketing – to meet this generation where their financial story begins.
While other investing platforms use gamification, Public is taking a different approach.
Zach Dioneda, Public's VP of Marketing, discusses how they're using podcasts, brand content, and celebrity partnerships to build trust and promote educated investing.
Welcome to our new special edition series "CMO Corner". In the spotlight today is Kasia Leyden, CMO at Acorns.
Leyden explains Acorns' unique communication strategy, its success in capturing customer attention amid market saturation, and how educational content strengthens customer relationships.
Welcome to our new special edition series "CMO Corner". In the spotlight today is Sushil Sharma, who serves as both Chief Marketing Officer and Chief Product Officer at Greenlight.
This article explores Greenlight's strategies for marketing to multiple generations within families, their approach to balancing B2C and B2B2C growth models, and how they're adapting engagement tactics for shorter attention spans while building meaningful partnerships that drive business outcomes.
Over the next five years, businesses that excel at creating tailored experiences and communications stand to capture $2 trillion in revenue.
Despite recognizing personalization's value, only 50% of organizations have established dedicated personalization teams with proper expertise. Learn how businesses can realize topline benefits from finetuning their personalization programs across four key dimensions: culture, resources, processes, and effectiveness.
