‘Say goodbye to these relics’: Ally’s new campaign positions going to the bank as a thing of the past

Modern Marketing, The Quarterly Review

The Quarterly Review: Wise’s Scott Viohl wins audiences through humor and creator-led marketing

• Over the past quarter, Viohl set out to scale Wise's North American presence and shift the brand's creative approach toward entertainment-first marketing.
• His team sharpened its measurement capabilities to connect brand activity to real business outcomes, tracking double-digit awareness lifts and tangible growth in new customers and transactions across both the US and Canada.

Designing new products, Member Exclusive, The Customer Effect

Gen Z’s new financial playbook: Not just digital, but guided

• The old financial services formula of early capture, single-product selling, and assumed lifetime loyalty is beginning to crack.
• This shift is giving rise to a new form of financial trust among Gen Z, combining digital ease with real-world guidance.

Designing new products, Modern Marketing

The tri-fold strategy: How Intuit Credit Karma is turning UX, marketing, and product into Gen Z’s financial on-ramp

• Gen Z wants smooth tech and financial tools that feel like guidance, not grind. Their expectations are forcing platforms to reimagine every layer of the experience -- and Credit Karma is already on it.
• The company is reengineering its product experience – from UX to AI-driven personalization to cultural marketing – to meet this generation where their financial story begins.

CMO Corner, Modern Marketing

CMO Corner: “People always say that between speed, quality, and price, you can’t have all three, you can only pick two. My goal is to break that idea,” ft. Public’s Zach Dioneda

• While other investing platforms use gamification, Public is taking a different approach.
• Zach Dioneda, Public's VP of Marketing, discusses how they're using podcasts, brand content, and celebrity partnerships to build trust and promote educated investing.

Getting customers to act, Modern Marketing

CMO Corner: Acorns’ Kasia Leyden on how the firm is driving consumer action through warmth and education

• Welcome to our new special edition series "CMO Corner". In the spotlight today is Kasia Leyden, CMO at Acorns.
• Leyden explains Acorns' unique communication strategy, its success in capturing customer attention amid market saturation, and how educational content strengthens customer relationships.