‘The biggest challenge is overcoming people’s apathy’: Inside Simple’s marketing strategy

• Fintech companies have an opportunity to build products that sell themselves and let marketing play a supportive role, according to Simple, which is running physical ads in U.S. cities to re-introduce itself
• Many fintech companies were founded on millennial anti-bank sentiment created during the 2008 financial crisis; now that that's going away, pressure is on fintech startups to create value in products and let marketing come second