Why fintech startups love advertising on the New York City subway

TransferWise, SoFi and Venmo may be investing in digital financial products, but they're reaping the benefits of print advertising.
TransferWise's messaging has changed from one that charged at the legacy banks to one that empathizes with its customers.

Tanaya Macheel | August 16, 2017

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Designing new products, Future of Investing, Modern Marketing, The Quarterly Review

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