Nov 21, 2016

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Announcement

Announcing the winners of The Big Bank Theory Awards 2025

  • Tearsheet's TBBT Awards celebrate the top companies and products in banking and embedded finance.
  • This year's winners include firms like Citizens, US Bank, and Cross River.
Shabih Rao | September 09, 2025
CMO Corner, Modern Marketing

CMO Corner: How Greenlight’s Sushil Sharma balances, partnership, engagement, and reach in the path to profitability

  • Welcome to our new special edition series "CMO Corner". In the spotlight today is Sushil Sharma, who serves as both Chief Marketing Officer and Chief Product Officer at Greenlight.
  • This article explores Greenlight's strategies for marketing to multiple generations within families, their approach to balancing B2C and B2B2C growth models, and how they're adapting engagement tactics for shorter attention spans while building meaningful partnerships that drive business outcomes.
Rabab Ahsan | September 09, 2025
Innovation, Partner

How to turn AI ambition into business results

  • AI is everywhere — but it’s not a shortcut to success. As organizations race to embed it across operations, it’s clear that ambition alone won’t deliver impact.
  • Organizations must establish a framework that harmonizes risk management and innovation through aligned objectives, measurements, and execution strategies.
Rabab Ahsan | September 09, 2025
10-Q, Member Exclusive

What’s left in the shadows: The Oklahoma institution that grew by keeping its head down

  • In today’s 10Q edition: What’s left in the shadows, we shine a light on the less-talked-about publicly traded names in the industry that do their own thing but remain integral to the banking ecosystem.
  • One of these shadow giants is BOK Financial [BOKF]. Founded in 1910, this Oklahoma-born institution has spent more than a century weaving itself into the economic fabric of the Midwest and Southwest.
Sara Khairi | September 08, 2025
Servicing 2.0

The servicing paradox: Why banks are building platforms through customer problems, not tech strategies

  • Major banks are transforming into API-first platforms.
  • But unlike the fintech noise of previous years, this shift is happening through deliberate infrastructure plays rather than flashy product launches.
Summer Dellacqua | September 05, 2025
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