SoFi’s recent moves reflect a broader push to cut down the handoffs between financial products, systems, and decisions.
SoFi Coach is the visible layer of a deeper system in which infrastructure generates data, data generates context, and context produces recommendations.
When efficiency in transaction processing becomes table stakes, what does it mean to truly know a customer?
KeyBank's Jeannie Fanning addresses a key question and explains why contextual understanding becomes even more critical as financial services move deeper into automation.
Pope Leo XIV getting hung up on by his Chicago bank exposes a major industry gap: financial systems master transaction tracking but haven't yet solved for human context.
The story highlights the gap between having information about a customer and having context about that customer's life.