Uncategorized

10 key elements of a better user experience for financial apps

  • Combined iOS and Google Play downloads of finance apps grew 45 percent year over year in Q3 2016.
  • People aged 25 to 44 years experienced the greatest growth in monthly sessions, increasing 15 percent over the past two years.
close

Email a Friend

10 key elements of a better user experience for financial apps
Though retail banks lead by Monthly Active users, pureplay fintech apps take the lead when it comes to customer satisfaction. With the increased importance of mobile in the customer journey, what can banks do to keep up? The demand for a better mobile experience for financial institutions is soaring. Combined iOS and Google Play finance app downloads grew 45 percent year over year in Q3 2016, according to a new report by App Annie, an app analytics company.  People aged 25 to 44 years old used banking apps the most often of any age group during the quarter and also experienced the greatest growth in monthly sessions, increasing 15 percent over the past two years. screenshot-files-appannie-com-s3-amazonaws-com-2016-11-22-10-13-56 screenshot-files-appannie-com-s3-amazonaws-com-2016-11-22-10-14-38 In order to keep up with the growing demand for good mobile experiences, App Annie suggests retail banks focus on the following strategies: Your app should not be a copy of your website The user’s intention and interaction on website and mobile are different. Prioritize the features that are important to users on the go, such as account information, transfers and simple requests. Do not try cram all of your website’s products in the mobile app. Make financial interactions easier Mobile users do not like to type. Remove the friction of simple financial interactions by auto loading account details from recent transfers. Prioritize the user interface and user experience The look and feel of the mobile app should be pleasant and intuitive. Navigation should be clear and simple. As the saying goes: UX is like a joke, if you need to explain it, it is not very good. Establish and reinforce trust Trust is one of the main competitive advantages retail banks have compared to newcomers. Leverage that trust to increase confidence and user loyalty with features such as touch ID. Reward users Increase the stickiness of of your mobile app with easily redeemable rewards. Use ratings and reviews to inform your roadmap Knowing exactly what features the customers are expecting before a launch is impossible. Use app analytics, ratings and reviews to inform improvements and additions to the user experience. Incorporate mobile payments Mobile payments are hailed as the next big revolution in banking with many attempts to dethrone cash and plastic. Though adoption rates are lackluster, mobile payments should be part of a bank app’s functionality. Partner with innovative apps and services Customer expectations are changing quickly as consumer technology advances. Partnering with other services allows a bank to meet customer expectation without spending the time and money to develop those products in house. Build off competitive advantages Though fintechs typically win when it comes to designing cutting edge products, banks have brand recognition and scale. Even when banks are not first to market, they can easily take the lead when leveraging those assets. Zelle, a payment network created by banks, is a good example of this. Provide deeper insights and valuable information Banks have a trove of data about a user’s lifestyle, needs and challenges. Banks can really go the extra mile by leveraging that data to assist the user in managing his finances, proactively suggesting products in a relevant and non-intrusive manner, and cross-selling relevant services.

0 comments on “10 key elements of a better user experience for financial apps”

Outlier OpinionsMakers

Uncategorized

The Daily Tearsheet: A day in the life of Kristen Anderson, the CEO and co-founder of Catch

  • In this daily, we've got a day in the life of Kristen Anderson, the CEO and co-founder of Catch
  • And in other news, NFTs continue to spread.
Rivka Abramson | May 03, 2022
Uncategorized

Job Opening: People Person

  • Tearsheet is growing and looking to hire a People Person.
  • You'll help us source and grow new talent for our team.
Tearsheet Editors | December 09, 2021
Uncategorized

Job Opening: Audio-Visual Editor

  • Tearsheet's podcasts, webinars, and conferences are industry favorites.
  • We're looking for a ninja editor to take our audio/visual content to the next level.
Arifah Esar | January 01, 2021
Uncategorized

Careers at Tearsheet – Journalist

  • Tearsheet is an impactful media organization, helping its audience understand the impact technology has on financial services.
  • We're always looking for great writing talent to add to our team and organization.
Aaron Singer | January 01, 2021
Uncategorized

Careers at Tearsheet: Online Marketing Specialist

  • Tearsheet is an impactful media organization, helping its audience and partners understand the impact technology has on financial services.
  • We're always looking for great talent to add to our teams and organization.
Aaron Singer | August 19, 2020
More Articles