Tag: banking

Should banking be boring? Yes, says PNC

 

You know what’s brilliant? Boring, says PNC Bank’s new brand campaign.

Headquartered in Pittsburgh with over $500 billion in assets, PNC offers loans, credit cards, and business and commercial banking services.

Mastering the marketing game

Just as fintechs would come out on top compared to banks regarding their personalization capabilities, the same can be said about their marketing efforts. For a bank to develop contemporary marketing strategies reflects the institution’s readiness to evolve and remain competitive. While fintechs and payment companies, such as Mastercard, are promoting their sonic branding, PNC has positioned itself as a strong contender with its latest brand campaign ‘Brilliantly Boring’.

PNC’s Brilliantly Boring campaign highlights its checking, savings, and digital banking tools — but with a twist.

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The trend of intertwining retail more deeply with financial services

by SARA KHAIRI

While it’s often said that matches are made in heaven, some surprising combinations come to life right here on Earth. Just as pineapples on pizza spark debate, these unexpected pairings can evoke different reactions. The latest trend shaking up the industry is the increasing convergence of shopping and financial services.

The trend

BNPL solutions are a prime example of merging shopping with financial services, effectively integrating financial firms into the consumer’s purchase journey.

Another emerging trend is the move by banks and financial firms into the advertising sector to diversify their revenue streams. This shift could be in response to recent industry developments, including the impact of higher-for-longer interest rates on banks’ net interest income (NII), rising regulatory compliance costs, and increasing pressures on interchange revenues affecting nearly all financial firms.

JPMorgan Chase surprised everyone by embracing an unexpected, modern strategy. The bank introduced a retail media network in April this year, venturing into a market already under the sway of major retailers.

Joining the fray after Chase is PayPal, the newest entrant in this market. It plans to establish a new advertising platform, PayPal Ads, centered around transaction data from its nearly 400 million active accounts. 

“PayPal Ads”

To kickstart the platform, PayPal has brought on board notable talents.

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Delving deeper into JPM’s recent AI implementation strategy, recruitment, and investment plans.

by SARA KHAIRI

When the internet first emerged, people’s reactions varied widely. Some feared the unknown, labeling it as malevolent, while others took a more pragmatic approach, leveraging its potential to gain a competitive edge and establish themselves as pioneers. A third group remained skeptical, adopting a wait-and-see approach without committing to either side.

Historically, these three types of reactions are the most commonly observed among humans in response to technological breakthroughs. This pattern is now repeating itself with advanced AI and Generative AI solutions. In the banking sector, most institutions are displaying the third type of reaction, opting for a cautious and observant approach. However, there is one traditional bank CEO who leans more toward the second type of reaction. [Any guesses who?]

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The question of profitability has long loomed over neobanks. Many grapple with issues such as low retention rates and challenging unit economics. A contributing factor is that many of their customers do not use neobanks as their main accounts. Exacerbated by their dependence on slim interchange fees as the main revenue source, cheaper rates, and no monthly fee payments that cut into their profits, neobanks have historically struggled to become profitable.

However, last year witnessed a performance turnaround as neobanks began expanding their services with a wide range of bundled services. Neobank Dave achieved profitability in the last quarter of 2023, while MoneyLion, initially a neobank but now transitioning into a marketplace-first model, recorded its first positive Adjusted EBITDA in the first quarter of the same year.

MoneyLion acquired two businesses which now function as an embedded banking product platform and an influencer content studio. Last week the firm reported its first-quarter results for this year. It was a strong quarter, with $121 million in revenue, representing a 29% YoY growth, and up 19% from the prior quarter, while the Adjusted EBITDA margin in Q1 was +19.4%.

“The top factor in our results can be attributed to our diversified business model,” Dee Choubey, CEO of MoneyLion told me. “We continued to scale our consumer reach to record levels, further developed our marketplace, and enhanced our personal financial management (PFM) experience.”

Behind-the-scenes strategies

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Love them or loathe them, Buy Now, Pay Later [BNPL] services have cemented their presence in the modern financial landscape. Despite the outcry over its regulation and the growing burden of consumer debts, it’s the ‘consumers‘ who are propelling its momentum forward. 

In fact, Buy Now, Pay Later firms are scaling and adopting a multi-product strategy. They’re shifting away from single product and conventional B2B interactions, and instead, focusing on diversifying their product ranges and fostering direct relationships with consumers. This could also suggest that relying solely on the traditional BNPL model may not be adequate and now needs shoring up, especially considering the increasing cost of capital for non-bank lenders and fintechs — or simply establishing a safety net around the business.

Affirm presents a similar scenario. Expanding its scope beyond lending, BNPL options with various installment plans, Point of Sale (POS) integration at checkout, Affirm also offers savings accounts, a virtual card, and its own Affirm card.

Wednesday saw the release of Affirm’s earnings report for the quarter ending March 2024. Affirm substantially increased its revenue, growing 51% YoY to $576 million, exceeding expectations. This surge was largely attributed to a strong focus on the Affirm card and positive metrics in gross merchandise volume [GMV] that saw a 36% uptick.

“This is the fourth consecutive quarter of accelerating GMV growth for Affirm,” said CEO Max Levchin in the shareholder letter.

While these figures were indeed reported, we delve into some of the recent behind-the-scenes strategies that the firm has likely been and continues to be mindful of, contributing to its successful quarter.

1) Affirm Card: How has it fared over the quarter?

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Litigation and class actions are common in financial services, but, payments firm Block is feeling the heat.

The Department of Justice has launched an investigation following allegations from a former employee regarding widespread compliance failures within Block’s Cash App and Square, stretching back several years.

According to the ex-employee, “From the ground up, everything in the compliance section was flawed,” adding, “It is led by people who should not be in charge of a regulated compliance program.”

The individual has reportedly provided prosecutors with documents indicating that the business’ mobile payments platform, Cash App, and merchant financial services platform, Square, have been deficient in collecting customer information necessary to assess risks. Furthermore, other documents suggest that Square has processed transactions involving countries under economic sanctions, and Block has facilitated cryptocurrency transactions for terrorist groups.

A loop of allegations and class actions
Block is under the legal microscope, adding to a series of investigations the firm has faced in recent years.…

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CEO John Caplan on the firm’s direction 3 years after its SPAC listing.

by SARA KHAIRI

As the global economy evolves into a borderless, digital landscape, small and medium-sized businesses [SMBs] are trying to keep pace and expand their reach on a global scale. Research shows that 72% of these SMBs view cross-border expansion as essential for growing their customer base and revenues.

While embracing digital e-commerce platforms offers a pathway for SMBs to transcend geographical limitations and expand their businesses, tapping into these global networks to access broader markets presents significant challenges, particularly in terms of cross-border payments.

In my recent discussion with John Caplan, CEO of Payoneer, we delved into the hurdles of cross-border payments for SMBs, the dynamics between new and established money transfer firms, and Payoneer’s strategy for penetrating emerging markets.

John, now one year into his role as CEO of Payoneer, comes from a background in global e-commerce, having most recently served as president of Alibaba North America & Europe. At Payoneer, he is focused on scaling the cross-border payments platform to expand into emerging markets.

What obstacles do e-commerce businesses face with cross-border payments, and how do you plan to expand Payoneer’s reach into emerging markets?

John Caplan: If you’re an entrepreneur or operating a small consumer or service business in an emerging market like…

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The dilemma of balancing Net Interest Income & Non-Interest Income

 

by SARA KHAIRI

The predictions of Citi’s Jane Fraser, Morgan Stanley’s Ted Pick, and JPMorgan’s Jamie Dimon for 2024 have (actually) come true.

During the closing quarter of 2023’s earnings season, the three CEOs of America’s leading banks anticipated that ongoing inflation would persist into the new year, potentially prompting a prolonged stance by the Federal Reserve and a continuation of elevated interest rates. This outlook translated into the first-quarter 2024 earnings of major banks, as evidenced by their recent results.

The past quarters saw significant profit gains for most major banks, driven mainly by high-interest rates. However, the scenario with rate hikes is a double-edged sword for banks, and it appears that major banks are stuck between a rock and a hard place due to this issue. Net Interest Income [NII] took a downturn for some of these incumbent institutions, impacting their financial performance in the first quarter of 2024.

Despite JPMorgan’s strong performance in the last quarter and a banner year in 2023 with a record annual profit of nearly $50 billion, the bank saw a 4% decline in NII this quarter compared to the previous quarter, marking its first decrease in 11 quarters. NII rose 11% YoY. NII for the first quarter of this year dropped by 4% and 8% at Wells Fargo and by 6% and 4%  at Citigroup compared to the prior quarter and the same period last year.

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From his AI focus to addressing the elephant in the room: succession plans.

 

by SARA KHAIRI

JPMorgan Chase CEO Jamie Dimon has long been a staunch advocate of AI, hailing it as “extraordinary and groundbreaking” in his 2022 annual shareholder letter, where he predicted its integration into every facet of the bank’s operations.

Dimon’s perspective on AI’s role in banking has remained unwavering and consistent across various occasions since then. Despite being aware of AI’s potential downsides, he continues to maintain a positive outlook on its overall impact.

His vision was recently reaffirmed in his annual letter to shareholders last Monday.

In his letter, Dimon shared his perspectives on a range of subjects, touching on inflationary pressures, the economy’s potential for a soft landing, evolving dynamics between banks and regulators, geopolitical risks, and provided an update on the First Republic deal. 

However, he placed a distinct focus on JPMorgan’s efforts to advance its capabilities through AI.

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Breaking away from its traditional banking methods, JPMorgan Chase has embraced a rather unexpected and contemporary approach by stepping into a market already under the sway of major retailers.

The news: Chase has introduced its newest endeavor, a retail media network named Chase Media Solutions. The launch comes on the heels of the bank’s integration of Figg, a card-linked marketing platform acquired in 2022. The bank has harnessed Figg’s capabilities to establish its own, two-sided commerce platform, incorporating its business clients and banking customers.

Looking deeper: Emerging as a new player with its own media platform, Chase sets itself apart by asserting its status as the only bank-initiated media platform of its kind, granting brands direct entry into its vast banking customer network.

Chase’s digital media endeavor enables advertisers and marketers to leverage the bank’s consumer transaction or spending data, enabling precise targeting of Chase’s customer base of 80 million individuals.

From both the merchants and the bank’s standpoint, a few significant points stand out:

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A victory, but in whose favor?

by SARA KHAIRI

After Visa and Mastercard’s landmark settlement over swipe fees, the sentiment ‘better late than never’ resonates strongly.

If passed, Visa and Mastercard will cut their transaction fees within the United States, a long-awaited development for merchants who stand to reap savings of up to $30 billion in interchange over the next five years. This settlement marks the culmination of a protracted legal battle initiated in 2005 by merchants, who contend that the credit card duopoly charges exorbitant payment processing fees to their detriment.

As part of the revised terms of the networks’ rules, the two largest credit card networks and their issuing banks will also enforce caps on these new lower rates until 2030 and also eliminate anti-steering provisions.

Separating fact from anticipation

While the news is still fresh and unfolding, understanding the degree to which different players —  merchants, banks, or consumers — truly benefit or stand at a disadvantage in the value chain will necessitate clarity once the dust settles.

Currently, it remains an intricate conundrum to unravel.

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