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Case Study: How Q2’s Marketplace enables Autobooks to make business banking better

  • Small businesses are turning to fintech firms that create products better aligned with their needs.
  • A new case study shows how banks can use new tools and software to make their business banking offerings better.
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Case Study: How Q2’s Marketplace enables Autobooks to make business banking better

Less than half (47 percent) of U.S.-based small businesses believe their primary financial institution understands their needs. The result is high attrition — 50 percent state they will definitely switch banking institutions in the next two to three years or at least consider it.

This general dissatisfaction allows digital challengers like Square, Shopify, and Intuit to gain market share. 

It doesn’t have to be this way. Despite the challenges, financial institutions can become well-positioned to attract, serve, and monetize small businesses much more effectively.

Working with Autobooks, Tearsheet has published a case study on how financial institutions are using the Q2 Marketplace and Autobooks to rapidly improve their business banking offerings and regain primacy status in their customers’ lives.

How Q2’s Marketplace enables Autobooks to make business banking better includes:

  • What small businesses are really looking for from their banking providers
  • An inside look at nbkc bank that faced challenges with partnering and launching new tech
  • How nbkc used the Q2 Marketplace to launch Autobook’s SMB finance platform in weeks
  • A go-to market plan FIs can use to bring fintech solutions to market and regain primacy in their customer relationship.

Download the case study

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