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How AI is changing customer engagement

IBM | July 28, 2017
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Anticipating your customer needs at any time. Swooping in with the right message in the right environment. The marketer’s dream is finally being realized in a new wave of intelligent customer interactions. Sure, navigating a world of chatbots would feel like a game of whack-a-mole, but these AI personalities only scratch the surface of marketing’s impressive, predictive potential. Download the guide to learn how AI is changing customer engagement This guide lays out: •How cognitive analytics is bringing the power of analytics to everyone, no comp-sci degree required. •Examples of organizations ahead of the game and pushing boundaries. •What predictive AI means to the future of the industry– and to your job. And much more. Download the guide to learn how AI is transforming customer engagement

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