Online Lenders

Forget about digital marketing, SMB lenders double down on partnerships for growth

  • Direct and digital marketing play a role in growing underwriting for top SMB lenders.
  • But it's partnerships that provide the real key to growth.
Forget about digital marketing, SMB lenders double down on partnerships for growth

It continues to be a challenge for SMB lenders to get in front of their prospects. And while many of the top players in the space do direct and digital marketing, it’s really partnerships that help them scale their originations.

Just three years ago when Luke Voiles arrived at Intuit to lead the firm’s direct lending efforts, the firm acted solely as a broker, routing SMB prospects to a handful of lending partners. Firms like BlueVine use the QuickBooks ecosystem to find new SMB borrowers. Intuit still has that business, even as it now originates its own loans via QuickBooks Capital.

Outlier Upsell

This content is available exclusively to Tearsheet Outlier members.

Missing out? Subscribe today and you’ll receive unlimited access to all Tearsheet content, original research, exclusive webinars and events, member-only newsletters from Tearsheet editors and reporters and much more. Join Outlier now — $79/mo Already an Outlier member? Sign in to your account.  

Online Lenders

Kabbage partners with GoDaddy to offer capital to entrepreneurs and SMBs

  • Kabbage uses a partnership strategy to pursue growth.
  • This tie-up gives the SMB lender access to GoDaddy's US clients.
Michael Deleon | November 04, 2019
Online Lenders

Behind a rebrand and a new marketplace, SMB lending marketplace Become shuns telephone sales in favor of a full digital experience

  • Become, previously Lending Express, offers an entirely end to end digital lending process for SMBs.
  • The company also announced a $12.5 million investment round.
Zack Miller | October 29, 2019
Online Lenders

‘Like Visa for B2B’: Fundbox raises $176 million and hits $1.5 billion in SMB originations

  • Fundbox hits a major lending milestone to SMBs.
  • The company feels it has a big runway for growth.
Zoe Murphy | September 24, 2019
Online Lenders, Podcasts

LendingPoint’s Tom Burnside: ‘There’s room to grow — we’re early in our journey’

  • LendingPoint has grown its consumer lending business over 9200 percent in three years.
  • CEO Tom Burnside joins us to talk about growth and products.
Michael Deleon | September 23, 2019
Online Lenders

Al Goldstein on Avant’s move into powering digital lending for banks with Amount

  • Avant started six and a half years ago in consumer lending and has transacted over 1 million times.
  • The company is spinning off Amount, its B2B digital lending platform.
Zack Miller | September 13, 2019
More Articles