Deserve’s CEO on the fintech’s new corporate credit card as a service offering
- White label commercial credit is blooming, aiming to help companies serve other businesses by giving them easy access to capital. In our latest briefing, we spoke with Deserve's CEO Kalpesh Kapadia on the fintech's new commercial platform.
- In other developments, community banks are partnering with crypto lenders - selling loans to a crypto trust and converting the cryptocurrency in fiat dollars to continue writing more loans.

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Software-as-a-service is being extrapolated into various areas in finance, with general financial products and services now being turned into simple code that can be embedded into any existing digital service.
This essentially allows any company, no matter the industry, to include financial services in their general offering. Debit cards and accounts were among the first to be introduced, but other financial products are quickly following suit.
Within lending-as-a-service, consumer credit services took the lead, removing the need for intermediaries like loan brokers or banks, and enabling service providers to separate themselves from the distribution process and just focus on the code.
But white label commercial credit is blooming as well, aiming to help companies serve other businesses by giving them easy access to capital.
-- Iulia Ciutina
The latest briefing
Lending Briefing: Deserve’s new credit card platform, credit inclusion and collateral crypto
Deserve is coming to the market with an embedded commercial lending solution, The Commercial Credit Card Platform, designed to create credit and charge cards for any company’s business customers.
The platform allows for custom reward schemes to be added to credit cards, and also provides enterprise-level controls, making it easy for CFOs to track, manage, and understand expenses.
And with the power of technology, cards can be issued instantly and be added to digital wallets, ready to be used within minutes.
We spoke to Deserve about this new product and what's next in the lending-as-a-service market – here are five questions with the fintech’s co-founder and CEO Kalpesh Kapadia.
Our top stories
“My experience gave me the idea of a problem I can fix”: A day in the life of Kristy Kim, founder and CEO of TomoCredit
Kristy Kim came to the US at just 11 years old, and among the many challenges she had to face was being excluded from the credit system.
However, Kim turned this problem into an opportunity, and her experience inspired her to found TomoCredit to help others start their credit journeys.
Quick take: Alloy and Prove team up to improve identity verification for financial firms
Alloy and Prove, vendors of different components within identity verification systems, have joined forces to offer enhanced identity verification solutions for banks and fintech firms.
Prove will act as a data partner that is fully integrated into Alloy’s Identity Decisioning Platform. The integration covers two of Prove’s core offerings — Identity Pro and Pre-Fill.
Our credit system is broken — now how do we fix it?
Our current credit system has led to decades’ worth of errors and financial exclusion.
But as consumers get more autonomy in their financial decision making, lenders may have to finally change their ways.
Topic spotlight: TradFi and DeFi becoming friends?
Huntington Valley Bank, a 151-year-old community bank in the suburbs of Philadelphia, is collaborating with MakerDAO, a decentralized organization built on ethereum that allows lending and borrowing of cryptocurrencies, to accept its loans as collateral for cryptocurrency.
This type of relationship is advantageous for smaller banks, as regulatory requirements force them to sell portions of their loans to competitors in order to spread around the risk.
But that won’t necessarily be the case anymore if one can sell the loans to a crypto trust and convert the cryptocurrency in fiat dollars to continue writing more loans.
“So instead of having to go out there and say, ‘Hey you, other small bank, who didn’t do any work in originating this loan, come and take a piece of my economics’, they say, ‘Hey Maker, who I know will never compete with me because it’s software, why don’t you take a piece of this loan?’” Gregory Di Prisco, former head of business development at the Maker Foundation, said of the proposed transaction framework.
Di Prisco founded RWA Co., a company that connects institutional borrowers and decentralized finance. When asked if there were other banks looking to follow a similar path to collateralize loans with Maker, he said: “You betcha.”
What we're reading
US banks back ID verification service (Finextra)
CFPB finds credit card companies charged $12 billion in late fee penalties in 2020 (CFPB)
New bill would give CFPB regulatory authority over small business lenders (deBanked)
Alchemy’s lending tech has come to the small business lending market (deBanked)
The strategic cryptocurrency opportunity for credit unions (CUInsight)
Alternative lenders essential to SMEs as inflation rises (LendIt)