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BlueVine’s new CMO Patrick Adams on the potential of getting SMB banking right

  • BlueVine has hired its first chief marketing officer.
  • Tearsheet talks to Patrick Adams, who most recently led PayPal's US marketing efforts.
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BlueVine’s new CMO Patrick Adams on the potential of getting SMB banking right

BlueVine’s roots are in digital lending to small businesses. Beginning with a factoring product, the company moved into lines of credit. And when PPP rolled out at the beginning of the pandemic, the company ended up helping 155,000 SMBs receive over $4.5 billion in assistance. As the company has matured, it’s also introduced business banking. 

Freshly appointed chief marketing officer, Patrick Adams joins us on the podcast today to talk about BlueVine’s trajectory into banking. Adams was most recently the head of US marketing at PayPal, after stints running marketing at Victoria’s Secret and BMG. He is juiced on the potential the firm has to go deeper into solving the pain points in SMB banking and we talk about his plans to grow and expand the business.

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The following excerpts were edited for clarity.


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