The Customer Effect

Visa, Mastercard, Citi and Chase among the most valuable US brands for 2019

  • A recent study ranked the most valuable U.S. brands.
  • Payment companies tended to score high in this report.
close

Email a Friend

Visa, Mastercard, Citi and Chase among the most valuable US brands for 2019

A study published by WPP and Kantar Millward Brown found that payments companies ranked among the top 100 most valuable US brands in 2019. BrandZ is the world’s largest brand equity database

Payments firms rank highly in brand value: In the BrandZ US Top 100 list, payments companies fared well, as Visa came in as the fifth most valuable brand in the US, with $163.9 billion in brand value. Mastercard was tenth, with brand value of $91.9 billion. PayPal and American Express came in at #19 and #24, respectively.

Every payments company in the rankings grew substantially in 2018, with Amex as the laggard, growing 23 percent.

Other financial brands on the list include Citi (#36), Chase (#39), JP Morgan (#41), Bank of America (#44), and US Bank (#49).

What influences brand equity: The study found that brands that provided a great customer experience and were perceived as innovative grew the most in value.

Why brand equity might matter: Brands perceived as innovative were found to grow 2.4 times faster than other brands, according to the study. US payments firms are generally seen as being more innovative with better customer experiences than the typical large bank — hence, their higher ranking.

0 comments on “Visa, Mastercard, Citi and Chase among the most valuable US brands for 2019”

The Customer Effect

The pandemic may be receding, but its effects on consumer banking aren’t

  • Covid has changed the consumer’s relationship with cash, savings, and digital banking.
  • It’s becoming increasingly likely that these changes will far outlive the pandemic.
Ismail Umar | August 18, 2021
Member Exclusive, The Customer Effect

Inside ‘climate fintech’: The fintech firms using carbon offsets to address climate change

  • Financial institutions are increasingly rallying around environmentally friendly initiatives.
  • Startups are turning towards carbon offsets to build a carbon-neutral future.
Rimal Farrukh | June 07, 2021
The Customer Effect

‘It’s the unifying login layer for commerce’: Bolt’s new SSO product eliminates the need for guest checkout in online shopping

  • SSO Commerce by Bolt enables smooth checkout for shoppers and higher conversion for retailers.
  • Consumers can open a store account and save their payment credentials in a single click at checkout.
Ismail Umar | May 20, 2021
Member Exclusive, The Customer Effect

‘What gets measured gets done’: The steps B2B fintechs are taking to improve customer success

  • It looks like B2B fintech is booming this year.
  • To stay in the game, B2B fintechs need to keep their customers happy. Here’s how they’re doing that.
Rivka Abramson | April 15, 2021
Member Exclusive, The Customer Effect

‘Like sneaker culture’: Are gimmicky debit cards overplayed or a smart business decision?

  • Revolut’s glow-in-the-dark debit card is the latest in a series of flashy debit cards to hit the market.
  • Experts say it’s a smart, cost-effective strategy that builds customers, brand equity and culture.
Shehzil Zahid | April 13, 2021
More Articles